Статьи по тегу «SEO»

Специалист отдела качества поиска Google Джон Мюллер (John Mueller) рекомендует поддерживать редиректы с номером ошибки 301 (moved permanently) активными минимум год после настройки. Об этом он заявил во время очередной видеовстречи для вебмастеров. По словам Мюллера, Google может потребоваться от 6 месяцев до года, чтобы полностью осознать тот факт, что сайт переехал. Кроме того, пользователи могут находить старые ссылки, и если по ним нет переадресации, они могут приводить пользователей на страницу с оши... →

Posted by kristihinesHow do you use keywords? If you're only using them to optimize your website for search, then you're missing out on many ways to get visibility amongst your target audience. In this post, I'm going to share with you the best ways to use keywords across your entire online (and even offline) marketing strategy.Webpage optimizationI don't want to spend a lot of time on this one, especially since you can read all about it in the Beginner's Guide to SEO. But just for a quick review, here are ... →

SEJ news and updates about how social affects SEO, why bad reviews can be good, popular posts over the past week, and SEJ webinar, podcast and NY Summit. The post SEJ Wrap-Up: How Social Affects SEO and Why Bad Reviews can be Good by @megcabrera appeared first on Search Engine Journal .... →

Optimize SEO strategy with this eight-click solution for integrating Google Analytics with GSC Search Query Data. Also this can help to elude the 90-day historical limitation on the GSC Search Analytics Report.... →

Команда Netspeak выяснила, как разные показатели внедрения техзаданий по SEO связаны с динамикой поискового трафика и призвала не игнорировать очевидного.... →

К такому выводу пришли специалисты из HeadHunter, проанализировав 991 вакансию на hh.ru с начала марта 2015 года... →

Optimize SEO strategy with this eight-click solution for integrating Google Analytics with GSC Search Query Data. Also this can help to elude the 90-day historical limitation on the GSC Search Analytics Report.... →

While mobile apps seem to be monopolizing much of search, SEO and SEM are not going anywhere anytime soon. But industry participants agree that the execution of search marketing has to change.... →

While mobile apps seem to be monopolizing much of search, SEO and SEM are not going anywhere anytime soon. But industry participants agree that the execution of search marketing has to change.... →

У сайтов с хорошей посещаемостью (от 700 и выше), высокими показателями качества и социальной активности велик шанс попасть под новый АГС Яндекса. К такому выводу пришел Александр Алаев aka АлаичЪ, создатель хорошо известного сервиса Check Trast, проведя исследование на базе более чем 90 тыс сайтов из базы Sape. Исследование показало, что: Сайты из Яндекс Каталога попадают под АГС в 1,7 раза чаще. Сайты из каталога DMOZ попадают под АГС в 1,8 раз чаще. Сайты с высоким PR и не нулевым PR попадают под АГС... →

Posted by SarahGurbach"We need more content."- Every brand ever, at some point in the history of their company Having worked as a digital consultant over the past few years, I have been exposed to a good amount of brands in various industries. Some had content teams that consisted of one freelance copywriter, while others had a full-blown crew stocked with designers, videographers, and a slew of writers. Regardless of size, though, when discussing their content needs, there was always one common theme: they... →

As the five strategies listed in this article will illustrate, the killer SEO tactics of today could actually result in penalties in the future. The post 5 Killer SEO Tactics of Yesterday That Will Get You Killed Today by @stoneyd appeared first on Search Engine Journal .... →

Our communities were critical of Google this week in several threads on SEO Chat and Cre8asiteforums. They’ve been reflecting on personalized search, the “perspective bubble,” and the all-consuming nature of desktop searching. There’s also news and discussion from WebmasterWorld about new advertising opportunities with Instagram and Facebook. Finally, remember Mobilegeddon? Some users on SEO Chat are reassessing the damage and what the consequences are for not being mobile friendly. But... [Read More...] Th... →

Posted by MMercerProduct descriptions are invaluable when generating a presence for brands and businesses online. Google adores good product descriptions, especially ones that are easy to find and understand when crawling a site.The key is to writing good product descriptions that both Google and your customers will love is to use the right words while avoiding useless terms and phrases.Words to avoidAs a general rule of thumb, there are words copywriters avoid when writing product descriptions (or any copy... →

Posted by randfishThrough experimentation and analysis of patents that Google has submitted, we've come to know some interesting things about what the engine values. In today's Whiteboard Friday, Rand covers some of what Google likely learns from certain user behavior, specifically queries, CTR, and long vs. short clicks. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're... →

23 октября состоится крупнейшая в рунете специализированная конференция CyberMarketing-2015, посвященная вопросам интернет-маркетинга. Ранее мероприятие фокусировалось исключительно на SEO. В этом году на повестке дня – актуальные методы поисковой оптимизации, первые результаты нового аукциона Яндекс.Директ, продвижение и монетизация мобильных приложений, работа… Читать далее →... →

Semantics ~ The meaning of a word, phrase, sentence, or text I spent quite a bit of time thinking about what I could best offer the world of copywriting from the "technical" SEO perspective. At the end of the day? It all comes down to words and the associations they convey. So let's deal with the The post Beyond Keywords: Understanding Semantic Analysis appeared first on SuccessWorks .... →

Катерина Ерошина, Протекст, расскажет, как проектировать контент для нового сайта, структуре и верстке текстов, SEO-аспектах... →

Posted by anthonydnelsonThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.Over the years, you've certainly read something about how Google loves fresh content. Perhaps you've read that sometimes it takes its love of freshness too far. Now it's the middle of 2015. Does freshness still play a significant role in how Google ranks search resu... →

Posted by alpmimar"Never stop testing, and your advertising will never stop improving."—David Ogilvy, Ogilvy & MatherDavid Ogilvy, founder of Ogilvy, Benson & Mather, was 38 years old before he went into advertising. Yet, he became one of the founding fathers of modern advertising. Today, Ogilvy & Mather is one of the most recognized agencies in the world. How did he start so late, yet still succeed where so many others failed? By doing a lot of A/B testing. The oft-told story is that Ogilvy was, of all thi... →