Статьи по тегу «SEO»

Posted by EricaMcGillivrayEvery morning, I listen to the news. I've been doing this since high school and now well over half my life, as I've changed from radio antennas to apps. Sadly, with all the recent tragedies — from mass shootings in the US and terrorist attacks to devastating earthquakes and other natural disasters — my lifetime habit has become essential to my work. As one of Moz's community managers, it's my and my team's responsibility to take care of all of you. Whether you interact here on the ... →

Posted by nikkielizabethdemereEmails rarely inspire awe. Typically, the responses they elicit are more akin to, "Ack! Not another email from that company. Off to spam you go!”Some companies, however, are completely reimagining what email marketing can do and what it should be about. These companies don't believe email marketing is about direct sales; rather, it’s about delivering value that’s relevant, consistent, useful, timely, and personal. Basically, these brands are writing emails you actually want to ... →

Редакция SEOnews совместно с компанией SEO Study провели вебинар с генеральным директором ГК Ремарка... →

Posted by EverettIf there has been one “SEO tactic” that we've seen work consistently throughout 2015, it's the idea of pruning underperforming content out of Google’s index. Sometimes it is a result of outdated SEO tactics like article spinning, or technical issues such as indexable internal search results or endlessly crawlable faceted navigation. Other times there are thousands of products with little or no content, or manufacturer-supplied product descriptions. This is why it's important to make distinc... →

Businesses with multiple sites across different countries have a number of decisions to make on how they structure their various sites. But what are the advantages and disadvantages of each approach? In this post we'll look at the different approaches using selected major corporations to show what type of domain structure strategy they use across their family of international sites.... →

We've covered a few of the SEO games including whack a Cutts, so why not cover a new one for 2016. It's the Find a Penguin SEO game...... →

В отрасли не утихают обсуждения, связанные с колебаниями позиций сайтов в поисковой выдаче Google. Первые сообщения об изменениях появились 29 декабря 2015 года. Судя по их количеству, они коснулись лишь небольшого числа ресурсов. Барри Шварц (Barry Schwartz) из Search Engine Roundtable предполагает, что колебания в поисковой выдаче свидетельствуют о тестировании обновления «Пингвина» или другого алгоритма ранжирования на ограниченной выборке пользователей. Следовательно, когда тест проводится – позиции са... →

Posted by tallen1985We know Facebook has a huge amount of data on people. For the last 18 months, they've been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account. This post is going give a whirlwind tour of how we can begin to use Audience Insights to build personas for our business that will allow us to target content better and keep peo... →

Search Engine Land posted an SEO test that Eric Enge from Stone Temple created. It is 20 questions and it scores your SEO knowledge...... →

Или как Джон Мюллер мог забыть про «Панду»?

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Posted by randfishIt's a new year, and that means it's time shift into some new habits regarding your keyword research. Rather than simply targeting marketing blasts at either the in-demand or the long tail, you may want to think about carefully tailoring your tactics to the shape of your niche's keyword demand distribution curve. In today's Whiteboard Friday, Rand details four steps to using these curves to support and improve your existing strategies. Click on the whiteboard image above to open a high re... →

Posted by tommcloughlin Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. I was in the same boat for a long time, but after much research, many (many) failed attempts and a lot of perseverance, I’ve finally started to see some predictability in how to get results from content marketing. Nothing illustrates this better than a project we managed for a travel company that was inspired by the finale to the fifth season of t... →

In this post I'll explain what evergreen content is, look at some examples and stats from Search Engine Watch, and demonstrate how the creation of evergreen content can reward the extra effort required.... →

Posted by FeliciaCrawfordWe've got another year under our belts, and that means it's time to continue an annual blog tradition. Yes, that's right, folks — the Moz Blog Best of 2015 is hot off the presses! (This makes me wish we had real presses. We don't. I think there's a 3D printer somewhere around here, though...) We’re going to highlight just what hit it off with you fantastic little blog readers, you. We'll slice and dice the top posts of the year a few different ways, take a peek at what dominated You... →

We've heard plenty of cases of SEOs extorting their customers by threatening to hurt their rankings or online reputation if they do not pay them a fee or ongoing monthly stipend. Well, this landed one SEO in federal prison for 37 months...... →

Posted by JoyHawkinsI work with a lot of insurance agents and they often tell me that their biggest competitors are the other insurance agents that work for the same company as them. As it is with most big brands, there are multiple offices in the same city and those individual locations all want to rank first on Google for the exact same thing. An accidental discoveryI stumbled across something a few months ago when troubleshooting ranking for one of our insurance clients, and everyone I've shared this wit... →

Posted by wbastianen"Don't throw the baby out with the bathwater" is a popular saying that's been around since the 16th century, but is no less relevant today, especially when considered against the backdrop of webspam in Google Analytics. In fact, frustrations caused by the spam issue have led to the loss of genuine data.Spam in analytics could be the single most irritating thing in online marketing. Numerous blog posts have been written on the topic.One particular solution consistently surfaces as the fas... →

Posted by randfishIt's that magical time where, once again, I examine my predictions for the year that's just ended, and make new ones for the one ahead. As is my personal tradition, I'm going to first look at the accuracy of what I've suggested would happen in 2015. Based on how I've done, you can get a sense of how seriously to take my ideas for the future. But, if you'd prefer, you can just skip right to the 2016 predictions. For posterity, here's my post from January 6, 2015, but I won't make you go thr... →

User experience is increasingly important, and your site must continue to engage and satisfy the user, in order to make their online journey as fulfilling as possible.... →

If all of your New Year’s resolutions seem a little too ambitious, at least resolve to take your digital marketing at least one step further.... →