Статьи по тегу «SEO»

Posted by JackieRaeWhat is your gender? It's a standard demographic question that many of us answered on the Online Marketing Industry Survey. It's a compelling indicator of how our industry is evolving in an area that truly helps us become better marketers: gender equality. Why does gender equality matter to marketing, and why do we need to understand this trend? There are hundred of reasons why gender diversity is good, and we can name at least a few. Diversity in the workplace fosters better working perf... →

Posted by PPCKirkAgencies are like wolves. Or maybe sharks. Or wolf-sharks. If I were a prospective client, I would have some fun. I would walk into a pay-per-click (PPC) conference, announce “I’m looking for someone to do my PPC. Who is the most qualified?” and then walk out, snickering to myself as the sound of growing chaos exploded behind me.I mean, digital marketers are no different than other industry's sales people, right? Our livelihoods depend on getting clients. However...It is my opinion as an ag... →

SC 2015 - одно из самых масштабных и авторитетных мероприятий в мире SEO и интернет-маркетинга. В этом году в конференции приняли участие такие известные компании, как Mail.ru, «ВКонтакте», WikiMart, Sape, Aviasales, Ingate, Kerboo, «Ашманов и Партнеры»  и многие другие. Что… Читать далее →... →

Из сегодняшнего выпуска вы узнаете, какова ситуация на рынке интернет-рекламы России, как Google относится к https, в чем Facebook обгоняет главный мировой поисковик и что нового придумали Яндекс и Twitter. Google призывает переводить сайты на https Если быть точным, то инженер отдела качества поиска Google Гари Илш в своем твиттере заявил следующее: «Если вы SEO-специалист […]... →

Удобный и функциональный инструмент внутренней оптимизации сайта, MegaIndex Audit стал удобнее и мощнее. Добавлено место для хранения аудитов пользователей. Кроме того, сервис стал доступен по тарифам подписки для всех желающих. Оценка показателей собственного сайта и сравнение его с конкурентами стало ещё проще. Функционал сервиса претерпел существенные изменения с целью улучшения его работы и надёжности. В результате ряд функций был убран, в то время как оставшиеся прошли существенную переработку. Введена... →

Любой специалист поисковой оптимизации, который «агитирует не переходить на HTTPS», не только поступает неправильно с технической точки зрения, но и «должен плохо себя чувствовать». Такое сообщение разместил в своем Twitter аналитик и инженер отдела качества поиска Google Гэри Илш (Gary Illyes). If you're an SEO and you're recommending against going HTTPS, you're wrong and you should feel bad. — Gary Illyes (@methode) 18 августа 2015 Редактор Search Engine Land Барри Шварц (Barry Schwartz) считает такое за... →

Posted by Casey_MerazLast week I wrote a post about the new Snack Pack, where three local results have become the new standard, and explored where users were clicking based on some preliminary data from UsabilityHub tests we ran. In our test, we measured 200 clicks on a heat map to see where users were clicking most. In that example, organic results won, getting almost 40% of clicks. However, this test was based on a search result where there was one organic listing above the local results, as seen in the s... →

Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance.... →

Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance.... →

Редакция SEOnews и компания SEO Study проведут бесплатный вебинар с генеральным директором «Агентства Продающих Текстов» Дмитрием Котом... →

Редакция SEOnews подготовила дайджест вакансий SEO-компаний за август

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While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important.... →

Gary Illyes from Google said on Twitter this morning that any SEO "recommending against going HTTPS" is doing the wrong thing and not only are they technically wrong, they also "should feel bad...... →

While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important.... →

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Posted by Callis1987Let’s open up this article with some honesty: link building is a long, tough process. Even the most experienced, tool-armed link builders don’t have an easy job. Good results from a link building campaign can’t be rushed, and a rushed link building campaign isn’t going to get you good results. Some people in the SEO industry like to throw around a lot of of bravado, as if building links is a walk in the park; but the reality is, most successful link building campaigns require plenty of t... →

Posted by David-MihmThose of you who have logged into your Moz Local dashboard recently may have noticed a few updates this week! I thought I’d post a quick announcement to highlight them. New distribution partners: Bing, Citysearch, and Insider PagesLong-time users of Moz Local know that we’ve been helping you examine listing accuracy on two of these sites (Bing Local and Citysearch) since the earliest days of the former GetListed product.Today we’re excited to announce that, in addition to monitoring, we’... →

Редакция Лайкни и компания SEO Study проведут бесплатный вебинар с генеральным директором «Агентства Продающих Текстов» Дмитрием Котом... →

Dating back to when the first mainstream consumer search engines became available in the mid-nineties, digital marketers have desired to see their businesses succeed in the lucrative but often confusing search marketing landscape. And thus search engine optimization (SEO) was born. Twenty years later, we've certainly come a long way, both in terms of the capabilities of search engines and in the strategies that SEO professionals implement in their attempts to master them.... →

Posted by jenstar Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. On Thursday, August 6th, people began to notice that the usual 7-packs that frequently showed up in the search results for local businesses were suddenly replaced with 3-packs in the desktop search results. It initially wasn't too alarming,... →