Статьи по тегу «SEO»

Posted by ZoompfAs we know well by now, the speed of a web page is very important from an SEO and user experience perspective. Faster pages have higher search engine ranks, and users will visit more pages and convert higher on a fast performing website. In short, the smart SEO professional needs to also think about optimizing for performance as well as content. As we discussed in our last article, WebPageTest is a great free tool you can use to optimize your website performance. One of the most useful outpu... →

Posted by AngelaPetteysIf the name “Google Webmaster Tools” rings a bell for you, then you might already have an idea of what Google Search Console is. Since Google Webmaster Tools (GWT) has become a valuable resource for so many different types of people besides webmasters—marketing professionals, SEOs, designers, business owners, and app developers, to name a few—Google decided to change its name in May of 2015 to be more inclusive of its diverse group of users.If you aren’t familiar with GWT or Google Se... →

Posted by kristihinesIf you're a local business owner, you've likely heard that you should submit your business to local business directories like Yelp, Merchant Circle, Yellow Pages, and similar networks in order to help boost your local search visibility on Google. It sounds easy at first: you think you’ll just go to a few websites, enter your contact information, and you’ll be set. Because all you really want to do is get some links to your website from these profiles.But the truth is, there are a lot of... →

The number of businesses that now ship or trade in multiple countries is growing by the day. No longer is it just the large corporations that have the ability to ship their products at competitive rates and increase their returns. Although many have increased their international revenue streams, the majority of brands large and small neglect to think of implementing basic SEO best practice for internatioanlisation.... →

BrightonSEO, arguably the UK's most popular conference for digital marketers, rolls back round again on the 18th of September. One of our favourite events in the calendar , BrightonSEO is a fantastic chance to educate yourself in the latest SEO tactics , be inspired to try something new and rub shoulders with some of the UK's elite digital marketers. The only problem is,... →

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Posted by Dan-Petrovic .hypotext-content { position: relative; padding: 10px; margin: 10px 0; border-right: 20px dotted; } a.hypotext { border-bottom: 1px solid; } .hypotext-content .close:before { content: "close"; font-size: 0.7em; margin-right: 5px; border-bottom: 1px dotted; } a.hypotext.close { display: block; position: absolute; right: 0; top: 0; line-height: 1em; border: none; } Question: How does a search engine interpret user experience? Answer: They collect and process user behaviour data.... →

The site command isn't something that works incredibly well. Although it is a good way to do site specific searches and find duplicate content issues across your site. One SEO, Olivier Duffez...... →

Welcome to another community roundup! This week Cre8asiteforums hosted an exciting staff reunion stream! Bill Slawski and Ammon Johns hosted – it’s definitely worth a watch! Meanwhile WebmasterWorld has some interesting threads about URL structure and a new FDA warning from Bing. On SEO Chat, Fathom is debunking some common “newbie” SEO teaching sites, and our Threadwatch reporters are dutifully documenting updates to Search Console and traffic rumors at Wikipedia.... [Read More...] The post Reunions and Re... →

Posted by randfish With all the advancements search engines have made, a lot of folks in the SEO world are circling back to a fundamental question: If I'm targeting a particular keyword, where and how often should I use that in the front and back ends of my page? In today's Whiteboard Friday, Rand puts his recommendations into the context of today's SERPs. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab!... →

Posted by randfishWith all the advancements search engines have made, a lot of folks in the SEO world are circling back to a fundamental question: If I'm targeting a particular keyword, where and how often should I use that in the front and back ends of my page? In today's Whiteboard Friday, Rand puts his recommendations into the context of today's SERPs. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video transcriptionHowdy, Moz fans, and... →

As the go-to expert for all things Google patents for some ten years now, Bill Slawski of SEO by the Sea has made an art and science of both predicting and explaining the deep water currents driving search engine results. Lately, Bill has focused on the changes to search results brought on by Google's "Knowledge Graph" The post The Semantic Web & Knowledge Graph with Bill Slawski appeared first on SuccessWorks .... →

В рамках нового проекта SEOnews SEO-специалист Светлана Овсянкина рассказала о своем опыте вывода из-под санкций Яндекса сайта медицинской клиники... →

Posted by JackieRaeWhat is your gender? It's a standard demographic question that many of us answered on the Online Marketing Industry Survey. It's a compelling indicator of how our industry is evolving in an area that truly helps us become better marketers: gender equality. Why does gender equality matter to marketing, and why do we need to understand this trend? There are hundred of reasons why gender diversity is good, and we can name at least a few. Diversity in the workplace fosters better working perf... →

Posted by PPCKirkAgencies are like wolves. Or maybe sharks. Or wolf-sharks. If I were a prospective client, I would have some fun. I would walk into a pay-per-click (PPC) conference, announce “I’m looking for someone to do my PPC. Who is the most qualified?” and then walk out, snickering to myself as the sound of growing chaos exploded behind me.I mean, digital marketers are no different than other industry's sales people, right? Our livelihoods depend on getting clients. However...It is my opinion as an ag... →

SC 2015 - одно из самых масштабных и авторитетных мероприятий в мире SEO и интернет-маркетинга. В этом году в конференции приняли участие такие известные компании, как Mail.ru, «ВКонтакте», WikiMart, Sape, Aviasales, Ingate, Kerboo, «Ашманов и Партнеры»  и многие другие. Что… Читать далее →... →

Из сегодняшнего выпуска вы узнаете, какова ситуация на рынке интернет-рекламы России, как Google относится к https, в чем Facebook обгоняет главный мировой поисковик и что нового придумали Яндекс и Twitter. Google призывает переводить сайты на https Если быть точным, то инженер отдела качества поиска Google Гари Илш в своем твиттере заявил следующее: «Если вы SEO-специалист […]... →

Удобный и функциональный инструмент внутренней оптимизации сайта, MegaIndex Audit стал удобнее и мощнее. Добавлено место для хранения аудитов пользователей. Кроме того, сервис стал доступен по тарифам подписки для всех желающих. Оценка показателей собственного сайта и сравнение его с конкурентами стало ещё проще. Функционал сервиса претерпел существенные изменения с целью улучшения его работы и надёжности. В результате ряд функций был убран, в то время как оставшиеся прошли существенную переработку. Введена... →

Любой специалист поисковой оптимизации, который «агитирует не переходить на HTTPS», не только поступает неправильно с технической точки зрения, но и «должен плохо себя чувствовать». Такое сообщение разместил в своем Twitter аналитик и инженер отдела качества поиска Google Гэри Илш (Gary Illyes). If you're an SEO and you're recommending against going HTTPS, you're wrong and you should feel bad. — Gary Illyes (@methode) 18 августа 2015 Редактор Search Engine Land Барри Шварц (Barry Schwartz) считает такое за... →