Статьи по тегу «SEO»

Posted by Cyrus-Shepard We're excited to announce the results of Moz's biannual Search Engine Ranking Correlation Study and Expert Survey, a.k.a. Ranking Factors. Moz's Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. The study consists of two parts: a survey of professional SEOs and a large correlation study. This year, with the help of Moz's data scientist Dr. Matt Peters, new data partners, and over 150 search marketing... →

Negative SEO, such as spamming competitors, can be devastating to your site. As a result, monitoring your link profile is an essential part of keeping a website healthy.... →

Negative SEO, such as spamming competitors, can be devastating to your site. As a result, monitoring your link profile is an essential part of keeping a website healthy.... →

SEO-эксперт и автор блога devaka.ru о тенденциях рынка, перспективах SEO-блогинга и последних изменениях в поиске... →

Top Level Domains: how Google handles them; Yahoo is getting serious again. Plus, Google's Suggestions when you first sign up for Search Console and listener question on Submitting website links into directory where already many links are pending. This July 29th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes . Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.... →

SEJ news and updates about asking for links, crushing Local SEO in multiple locations, and popular posts this week. The post SEJ Wrap Up: Local #SEO and Asking for Links: Is It Right or Wrong? by @megcabrera appeared first on Search Engine Journal .... →

Также мы постараемся на примерах ответить на вопрос, является ли «Минусинск» алгоритмическим явлением или же это ручные санкции, применяемые к выборкам сайта... →

Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s.... →

Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s.... →

Google получил патент, описывающий методы ранжирования результатов поиска по времени просмотра видеоконтента. Эту новость сообщил известный в SEO-отрасли специалист Билл Славски (Bill Slawski). Хотя запатентованная технология направлена на видеоконтент, она также может использоваться для документов, в которых видео отсутствует. В этом случае, она может ссылаться на то, как долго пользователь остаётся на найденной в поисковой выдаче странице, независимо от того, какого рода контент она содержит. В патенте ... →

Некоторые SEO-специалисты считают, что наличие ошибок 404 на сайте может привести к санкциям со стороны Google. Аналитик и инженер отдела качества поиска Google Гэри Илш (Gary Illyes ) опроверг это мнение. Когда страница сайта начинает выдавать код ответа сервера 404 («Страница не найдена»), Google автоматически удаляет её из индекса. Однако это не наказание, а естественный итог. Ошибка информирует пользователей, что разыскиваемая ими страница отсутствует. Поэтому её исключение из индекса поисковика вполне... →

Posted by Jane_MorganInspired by a discussion at Product Camp, this process article, and a desire to dispel the fear of doing usability testing, this step-by-step guide provides answers on how to successfully do face-to-face usability testing. This guide is for anyone with who wants to know: Does the functionality, as implemented, solve the customer needs elegantly? If not, where are they getting stuck? How can I do usability without looking foolish? What usability testing is notUsability is not for uncover... →

Posted by EricEngeHow do the SERPs for commercial queries vary from the treatment of informational queries? Moz is about to publish its new Search Engine Ranking Factors, and was kind enough to provide me with access to their raw ranking data. Today I am going to share some of what I found.In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). What makes this so interesting is that the Moz data is based on commercial queries across 165,177 pages a... →

Let’s take a break from Panda this week and explore other changes happening in Google, SEO, and Social Media. In particular, Google’s snippets have been doing some strange things lately that caught the interest of our communities. We’ve also got a great discussion about link equity with SEO Chat expert Fathom, and some thoughts about Twitter and paid links on Threadwatch. Bullet Points and Longer Snippets in Google SERPs In... [Read More...] The post Google Snippets Experiments, Link Equity, and More! Weekl... →

Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords.... →

Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords.... →

Today on Marketing Nerds, MediaWyse founder, Casey Markee, joins Kelsey Jones to talk about wearables SEO. The post New #MarketingNerds Podcast: 3 Reasons Why You Should Care About Wearables SEO by @AkiLiboon appeared first on Search Engine Journal .... →

SEO Tactics You Must Stop Right Away [INFOGRAPHIC] - It's hard out there for content. The top 3 search results on Google get 61% of clicks. And 75% of Google users don't ever look at second page of search results. So what are some of the most common mistakes that people make when they are trying to get good SEO? This infographic is a great primer.... →

Posted by randfish There's no doubt that quite a bit has changed about SEO, and that the field is far more integrated with other aspects of online marketing than it once was. In today's Whiteboard Friday, Rand pushes back against the idea that effective modern SEO doesn't require any technical expertise, outlining a fantastic list of technical elements that today's SEOs need to know about in order to be truly effective. For reference, here's a still of this week's whiteboard.... →

Специалист в области поискового маркетинга и SEO Пол Шапиро (Paul Shapiro) разработал скрипт, который позволяет сохранять данные поисковой аналитики по сайту на собственном сервере. На днях он был обновлён и теперь использует новый Search Analytics API. Этим способом можно сохранить данные за период, превышающий 90 дней. Скрипт можно найти по ссылке. Ранее он использовал старый способ выгрузки данных в CSV-формате. Специалист отдела качества поиска Джон Мюллер (John Mueller) обратил внимание специалистов ... →