Статьи по тегу «SEO»

Posted by EricaMcGillivray*drumroll* The MozCon Local 2016 agenda is here! For all your local marketing and SEO needs, we're pleased to present a fabulous lineup of speakers and topics for your enjoyment. MozCon Local is Thursday and Friday, February 18–19 2016 in Seattle. On Thursday, our friends LocalU will present a half-day of intensive workshops, and on Friday we'll be having an entire day of keynote-style conference fun. (You do need to purchase the workshop ticket separately from the conference ticke... →

Posted by karl62We came across a case study on YouMoz with an interesting experiment to find out if traffic and rankings of blog posts could be increased by just changing their publishing dates. Specifically, the author tested to see...If you update a blog post's date, will it receive a boost in the search engine results pages (SERPs)? Can you fake freshness? Do you have to make changes to the content? If there is a boost present, how long does it last? Our experiment: overviewWe set up a test of our own te... →

Posted by CraigBradfordWell-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API, it’s possible to do top-level persona research very quickly. I’ve built a Python script that can help you answer two important questions about your target audience:What are the most common domains that my audience visits and spend time on? (Where should I be trying to get mentions/link... →

The SEO tips below are a blend of analytics, organization, & productivity practices that seems to be frequently forgotten during chats with other marketers. The post 10 SEO Tips You'd Be Surprised You Didn't Know by @texasgirlerin appeared first on Search Engine Journal .... →

You can't guarantee first-page website ranking with the same bag of black hat tricks. Today, there's a new content-driven, user-focused approach to SEO. The post How to Help Your New Website Get Indexed on Google by @neilpatel appeared first on Search Engine Journal .... →

Дорогие друзья! Представляем вам новую рубрику «Экспертиза», где вы спрашиваете, а мы отвечаем. Задавайте вопросы по любому аспекту интернет-маркетинга: SEO, контекстной рекламе, контент-маркетингу, управлению репутацией, работе с конверсией и многим другим. Аналитики SeoPult и преподаватели Обучающего центра CyberMarketing выразят свое экспертное мнение на страницах нашего блога. Ждем ваших кейсов на help@seopult.ru. Мы будем отбирать самые […]... →

Posted by randfishWhere do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? If you're not yet thinking about the ramifications of using hosted blog platforms for your content versus your own site, now's your chance to start. In this week's Whiteboard Friday, Rand explores the boons and pitfalls of using outside websites to distribute and share your content.Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcripti... →

Мы обновили рейтинг видимости. Теперь он считается по всем городам миллионникам. Период обновления рейтинга составляет теперь ровно один месяц, а полнота семантики значительно расширилась. В предыдущей версии рейтинга Вы могли заметить нестабильную оценку различных сайтов в следствие плавающего семантического ядра в системе. Теперь такой проблемы больше нет. Как и раньше, Вы можете наблюдать за динамикой видимости сайтов в определенной тематике и определенном поиске:... →

BuzzSumo study on content, SEO relevant part: 50% of content gets less than 8 shares (across all social, 75% of content generates ZERO links. Google moves to streaming apps in mobile search, current Google+ changes, and user behaviour as a ranking signal. This November 25th SEO 101 podcast is available now: listen or download (right click and save).... →

Яндекс снова выкатил на 50% продакшна Exploration feature – фичу, которая тестировалась летом и была истинной причиной так называемой «лихорадки» Яндекса и скачков позиций сайтов, которая была отмечена многими вебмастерами. Об этом сообщила Екатерина Гладких (Яндекс) в докладе, представленном на открывшейся сегодня конференции Optimization-2015. В сентябре Яндекс дал официальное объяснение того, что происходило, пояснив, что поисковая система заинтересована в том, чтобы удовлетворенность пользователей резу... →

Вынужденный отказ от ссылок никак не сказался на общих результатах бизнеса, а даже позволил сэкономить.... →

Did you know? Google handles 100 billion searches per month and more than half of those are on mobile devices. Did you also know? 15% of Google's 3.5 billion daily searches have never been seen before. I remember when you couldn't search for anything on a smart phone and now people are searching for just about anything and everything, mostly on mobile devices.... →

Есть способ получить SEO-эффект от вашего корпоративного блога, даже если вы ведёте его время от времени и своими силами... →

Posted by jenstarFor many SEOs, a glimpse at the Google’s Search Quality Rater’s Guidelines is akin to looking into Google’s ranking algorithm. While they don’t give the secret sauce to rank number one on Google, they do offer some incredible insight into what Google views as quality – and not-so-quality – and the types of pages they want to serve at the top of their search results. Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines, following an analysis... →

Наша команда начинает тестирование нового инструмента по сканированию позиций в поисковых системах. В чем основные особенности данного продукта, от того, что уже давно есть в MegaIndex.ru? 1. Работа над SEO по большинству проектов уже давно не укладывается в рамки одного домена. Оптимизатору необходимо отслеживать позиции различных доменов компании и отдельных документов в популярных изданиях или социальных сетях в результатах поиска.... →

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Why a well-rounded SEO approach must include optimizing for user behavior as well as keywords. [Sponsored content]... →

Как увеличить выручку в десять раз за 4 месяца... →

Posted by gfiorelli1Disclaimer: Much of what you're about to read is based on personal opinion. A thorough reflection about RankBrain, to be sure, but still personal — it doesn't claim to be correct, and certainly not "definitive," but has the aim to make you ponder the evolution of Google. Introduction Whenever Google announces something as important as a new algorithm, I always try to hold off on writing about it immediately, to let the dust settle, digest the news and the posts that talk about it, invest... →

Posted by JayLearyStating the obvious here, but content is a massively important part of any inbound marketing campaign. The problem that most of us run into — and I know this well from years of SEO consulting with publishers — is that even "good" content can fade from view without a share, link, or conversion. Engaging an audience isn't as simple as clicking "publish." So, how do we avoid making phantom content a habit? For Moz, timely data has been a big part of the answer. Over the years, we've built int... →