Статьи по тегу «SEO»

На что обратить внимание клиенту при заключении договора с SEO-агентством... →

Posted by SarahBirdGreetings, Moz Community!We’ve been very busy at Moz. In keeping with my tradition, I’ll tell you what we’ve been up to in excruciating detail in my upcoming 2015 Year in Review post (next week). But first, some big news! Moz closed a $10 million Series C round of financing yesterday. We’ve got great VC partners in Foundry Group and they are ponying up the entire round. Unlike Jack Donaghy, my leadership mentor, I’m buzzing with excitement. I have ambitious goals for Moz and it feels fant... →

Posted by gmehrguthFor years, direct mail, stickers, flyers, referrals, and word of mouth were the life-blood of local businesses. Now, however, we can use more affordable digital channels to drive new business and bolster all of our other marketing channels. In this post, I will introduce you to Facebook's Local Awareness Ads. I will also cover tactics for local awareness ads that can be easily implemented.This post will not dive deep into how to set up a local awareness campaign, as there's plenty of con... →

Posted by jenstarWebmasters were caught by surprise two weeks ago, when Google released many new statements about their Panda algorithm to The SEM Post. Traditionally, Google tends to be rather quiet about their search algorithms, but their new comments were a departure from this. Google was quite transparent and shared a lot of new Panda-related information that many SEOs weren't aware of. Here are what I consider to be the top new takeaways from Google about the Panda algorithm. These are all things that ... →

One of my favorite SEO developments for the past years was the switch from “strings” to “things” meaning that, instead of optimizing pages for the exact-match strings of keyword phrases, we now realize the benefits of optimizing the page for “entities” and concepts. If you are willing to see the actual example of what I am talking about here, head straight to this awesome article by Bill Slawski and read... [Read More...] The post Explore Related Entities Using Google Suggest (Google Auto-Complete) appeared... →

Posted by larry.kimWouldn't it be so cool if you could drive engagement and qualified traffic to grow your business and brand from LinkedIn? You can!This article will show you how to get tons of likes on your LinkedIn updates and further grow your reach with LinkedIn Pulse.Doing so requires one crucial thing. You must: (Image source: me attempting to use Photoshop) 1. Build a large LinkedIn networkSmart marketers must build a large LinkedIn network. The LinkedIn news feed algorithm isn't a black box. It's m... →

“Один сайт хорошо, а два лучше!” / Древняя seo-мудрость / А 8 своих сайтов в ТОП10 ещё лучше. И тут не надо объяснять почему. Но как это сделать так, чтобы не нарушить правила поисковых систем, не попасть под фильтр аффилиата и получить почти весь трафик из поиска по важному запросу? Некоторые магазины используют разделение проекта на несколько составляющих (отдельные сайты), чаще всего это коммерческий и информационный. Например, коммерческий сайт — это интернет-магазин или агентство (например, туристическ... →

Google’s recent core algorithm update, along with the discovery that Panda is now “core,” have really shaken the SEO beehive. Let’s begin by making an important distinction: Google made a core algorithm update, yes, but it had nothing to do with either Panda or Penguin. In an entirely separate event, Google announced that Panda is now part of its core ranking algorithm. These two separate events somehow got tangled around... [Read More...] The post Penguins, Pandas, and Algorithm Updates, Oh My! Weekly Foru... →

Об этом свидетельствуют данные отчета компании Big Fish Recruitment... →

Специалисты отрасли заметили, что последнее обновление основного алгоритма Google затронуло традиционные спамные запросы. В связи с чем появились мнения, что поисковик также выпустил новую версию алгоритма Payday Loan. Однако представители компании опровергли эти предположения. В частности, специалист отдела качества поиска Google Джон Мюллер (John Mueller) считает, что это просто совпадение: @ramirez_robert @methode No, that sounds more coincidental. — John Mueller (@JohnMu) 20 января 2016 Такого же мнен... →

Posted by RyanpurtillIt’s no big secret that dwell time has grown as a vital SEO metric for content publishers across a wide spectrum of industries. For our site, one of the largest consumer health websites in the world, time on page is a top priority. In fact, we have a dedicated multi-department engagement team that is constantly testing and tweaking design, content, and programing elements of our site. This team has the singular goal of providing the ultimate user experience, and one vital metric for mea... →

Posted by randfishFrom search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. In today's Whiteboard Friday, Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing mix. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we'r... →

А вы пробовали привести пользователей в онлайн-казино из заметки про Яндекс?

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Yesterday, Aaron Wall echoed a feeling that a large minority of the SEO community feels about Google - that Google simply doesn't care about businesses...... →

Обновлённый алгоритм «Пингвин», работающий в режиме реального времени, должен быть запущен в ближайшие недели. Об этом заявил инженер отдела качества поиска Google Гэри Илш (Gary Illyes) в Twitter. По словам Илша, запуск запланирован на первый квартал 2016 года. Однако всё готово, чтобы алгоритм заработал уже в ближайшие недели. Точная дата запуска пока не установлена. @mrjamiedodd I'll go with weeks. We're aiming for launching penguin this quarter, but we don't have a more precise timeframe. — Gary Illyes... →

Posted by ajfriedThinking in templates We all judge people on first impressions. When we see someone for the first time, we're quick to decide what type of person they are — based on the clothes they wear, how they style their hair, and anything else we notice that immediately puts them in a group. It’s certainly not fair, but it’s human nature. And I'd like to keep my faith in humanity and argue that lots of us try NOT to prejudge others. Google is judging you Believe it or not, Google is the same. It judg... →

French startup Botify just raised a $7.2 million Series A From Idinvest and Ventech. The company uses a software-as-a-service approach to make it as seamless as possible to crawl your website and give you insights on your search engine optimization strategy. Read More... →

Мы решили сравнить полноту индексов внешних ссылок в MegaIndex.com и других популярных инструментов: ahrefs.com, majestic.com, semrush.com Для теста были выбраны случайные тестовые сайты из России и за её пределами. Каждый может провести это сравнение, если выберет любой случайный домен и сделает запросы на этих сервисах: — https://ru.megaindex.com/backlinks/example.com — https://ahrefs.com/site-explorer/overview/v2/prefix/fresh?target=example.com — https://majestic.com/reports/site-explorer?folder=&q=exam... →

Posted by RyanAyresYou’d be hard pressed to find a web marketer who doesn’t understand the importance of effective imagery. Despite this consensus, I see web designers, developers, and SEOs alike consistently failing to ensure their site’s images are properly optimized. What will I get out of this post?This post contains a process for conducting an effective image optimization audit of your website. I’ve also provided information on how to take action on the most common image optimization issues. If you’re ... →

Posted by WayfairThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.At Wayfair.com, we conduct a lot of SEO tests. We're constantly measuring and evaluating our strategies, some of which were shared in our last post for YouMoz, Accidental SEO Tests: When On-Page Optimization Ceases to Matter. Sometimes, however, we stumble across what we c... →