Статьи по тегу «SEO»

По мнению экспертов отрасли, Google учитывает поведенческие факторы в ранжировании мобильных приложений. На днях Барри Шварц (Barry Schwartz) из Search Engine Land поделился своим видением того, как Google ранжирует контент приложений. Google использует новый App Indexing API для понимания контента и поведения пользователей внутри приложения. В API разработчики отправляют Google URI (универсальный идентификатор ресурса), а также заголовок и описание контента для этого URI внутри приложения. Таким образом,... →

Posted by Paddy_MooganContent marketing is hard. The problem is that the process looks easy. You brainstorm some ideas, choose one that you like, design and build it, do some outreach and you get traffic, links and social shares. Job done. It's a bit like link building, where someone may say, "Just build great content and the links will come." Unfortunately, it's very rarely that straightforward. Yes, sometimes you can get lucky and something will fly with little effort. But anyone that says that content ma... →

Maybe I am reading too much into this, well - I won't read into it at all. Matt Cutts of Google posted on Twitter that he is trying to...... →

В конкурсе «Естественная ссылка - 2015» приняли участие 1992 вебмастера, было подано 6193 заявки (+3 тестовые) от 2950 сайтов.Участники конкурса считают естественными следующие типы ссылок: На источник информации – 28% Форумы, отзывы – 27% Партнеры, производители и дистрибьюторы – 12% Обзоры, списки необычного, модного – 9% Ссылки из выдачи поисковых систем – 8% Рейтинги, справочники, каталоги – 6% Инфоповоды – 4% Портфолио – 4% Оставшиеся 2% ссылок алгоритм Минусинск признал сео-ссылками.Экспертное жюри в ... →

В конкурсе «Естественная ссылка - 2015» приняли участие 1992 вебмастера, было подано 6193 заявки (+3 тестовые) от 2950 сайтов.Участники конкурса считают естественными следующие типы ссылок: На источник информации – 28% Форумы, отзывы – 27% Партнеры, производители и дистрибьюторы – 12% Обзоры, списки необычного, модного – 9% Ссылки из выдачи поисковых систем – 8% Рейтинги, справочники, каталоги – 6% Инфоповоды – 4% Портфолио – 4% Оставшиеся 2% ссылок алгоритм Минусинск признал сео-ссылками.Экспертное жюри в ... →

Posted by DerekCosgroveYou can be the best SEO in the world, but if you can’t sell your services, it doesn’t matter. The SEO agency I work for has grown from one to 10 employees in the past 12 months, and we could double our staff size within the next 12 months. In the two years I've been in digital marketing, I've worked for a company that has been experiencing triple digit growth, but I've also worked for an agency whose stock dropped from $17 to $2.70 in the span of a year. Since joining seoplus+ four mo... →

In this episode of Marketing Nerds podcast, Brian Harnish of YMarketing talks about how to best optimize local SEO strategies for multiple locations. The post New #MarketingNerds Podcast: How to Succeed in Local SEO for Multiple Locations by @AkiLiboon appeared first on Search Engine Journal .... →

Встречайте новый Вебмастер: http://beta.webmaster.yandex.ru/А вместе с ним и 4 новые возможности для оптимизации ваших сайтов.Возможность первая: проверка страниц на мобилопригодностьТеперь любую страницу сайта можно проверить на мобилопригодность. Для этого нужно воспользоваться разделом «проверка мобильных страниц», указав страницу подтверждённого в Вебмастере сайта. Пока инструмент проверяет страницу по следующим параметрам:- наличие тега viewport;- отсутствию вертикальной прокрутки;- отсутствию элементо... →

Встречайте новый Вебмастер: http://beta.webmaster.yandex.ru/А вместе с ним и 4 новые возможности для оптимизации ваших сайтов.Возможность первая: проверка страниц на мобилопригодностьТеперь любую страницу сайта можно проверить на мобилопригодность. Для этого нужно воспользоваться разделом «проверка мобильных страниц», указав страницу подтверждённого в Вебмастере сайта. Пока инструмент проверяет страницу по следующим параметрам:- наличие тега viewport;- отсутствию вертикальной прокрутки;- отсутствию элементо... →

Posted by randfishWhen it comes to the link building process, there’s a lot to keep track of — and that process today is pretty different from what it was a few short years ago. In this week's Whiteboard Friday, Rand scores 20 different attributes that can influence a link's value based on whether or not they still matter in 2015/2016. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. T... →

Does your content receive eight shares or less? If so, your content is "failing," according to a recent industry study. I discussed BuzzSumo's study during last week's SEO Copywriting Certification training call. The author of the study, Steve Rayson, analyzed over one million posts and noticed a surprising trend. Popular, branded sites such as Hubspot saw a sharp .... →

Posted by ronell-smith (Image source) When the client asked to "go mute" during our monthly client call, there was no reason to sound the alarm. After all, being able to talk through what they've heard as a team, in private, was normal. But when the always-skeptical global marketing director said the COO (who has been in the room for the 10 minutes of analytics discussion) wants to take the discussion offline for a bit, but wants you to hold on, I knew things had likely gone off the rails. "Thanks for holdi... →

6000 members on the Google+ community; Google launches new search results interface for tablets; What does Yahoo's new Google partnership mean for SEOs future?; Google search broken for days for IE users'If you are used to a large amount of IE traffic to your sites from Search you may see a blip in your analytics.... →

Learn all about the new Google RankBrain algorithm as well as what the possibilities and implications of "Self-Learning"are. Google WMC detects and gets rid of unwanted sneaky mobile redirects and Bing tags breaking news videos with "New" in search results. This November 4th SEO 101 podcast is available now: listen or download (right click and save).... →

Как привлекают новых клиентов, какие услуги предоставляют и сколько получают SEO-специалисты за пределами Московского региона? 

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Search professionals need to sharpen their SEO strategies prior to the holiday IT lockdown.... →

It seems I upset about 25% of the SEO world yesterday with this story - that was not my intent and honestly, I didn't even think if it would upset people. I think it is important for me to explain how I write here...... →

Posted by meghdipMost of the large ecommerce companies are publishing Google shopping ads using Merchant Center. Because of the heavy rush and frequent purchases, they have to update their feeds and submit to Google Merchant Center on a real-time basis. Sometimes this makes them inefficient in displaying the latest status of product ads.Google announced an enhancement earlier this year, via the online product inventory update feed. This is a feature for those who already have successfully set up a product f... →

To make sure you're up to date on your SEO, or as a springboard for your learning, this infographic takes you through the need-to-knows of the SEO Jungle! The post A Snapshot of SEO in 2015 and Beyond [INFOGRAPHIC] by @RJohnP appeared first on Search Engine Journal .... →

Posted by SimonPensonIntroduction Stage One: Setting expectations and objectives Stage Two: Audience understanding Stage Three: Brand activation Stage Four: Campaign plans Stage Five: Finding the right prospects Stage Six: Social Stage Seven: Retargeting Free downloadable campaign planner __________ “How do I know if my content campaign is going to work?” This question is the one I get asked more than any other at present, and for good reason; creating hit content, consistently, is one of the biggest challe... →