Статьи по тегу «SEO»

Posted by Brie-E-AndersonWebsite analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to quickly look at three very specific, very actionable Google Analytics views for uncovering SEO opportunities. Track Core Web Vitals Google has verified that Largest Contentful Paint (LCP), First Input Delay ... →

Google призвал SEO-специалистов не беспокоиться о показателе отказов... →

Встречайте SAPE SEO RESEARCH — глобальное исследование рынка SEO линкбилдинга. Лидеры мнений и представители профессионального сообщества отвечали на 22 вопроса о факторах ранжирования, добыче ссылок и трендах поисковой оптимизации. Используйте в работе и пересылайте коллегам. В январе-феврале 2021 г. при … Читать далее → Сообщение 90% оптимизаторов занимаются линкбилдингом: публикуем результаты масштабного исследования рынка SEO появились сначала на Блог компании Sape.... →

Google's John Mueller, once again, said that for SEO purposes, for ranking in Google purposes, you do not need to worry about your site's bounce rate. John said this on Reddit "Google doesn't use that for SEO, so if you're focused on SEO, you can ignore that."... →

Мы перешли ко второму этапу рейтинга – сбору клиентских проектов от участников... →

On a bit of a gloomy day, Dan Toplitt was out in my neighborhood and stopped by to get on the vlog. Dan and I met prior to him becoming an SEO...... →

Posted by Dr-PeteOn February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn't a fluke, did my homework, and published when I was sure I was onto something. Then, this happened (30-day view): C'MON, GOOGLE! I did all these beautiful analyses, found a lovely connection between Featured Snippet losses, YMYL queries, and head terms, and then you go and make me look like a chump?! Is there anything we can le... →

Posted by MiriamEllisGoogle must be one of the most experimental enterprises the world has ever known. When it comes to the company’s local search interfaces, rather than rolling them all out as a single, cohesive whole, they have emerged in piecemeal fashion over two decades with different but related feature sets, unique URLs, and separate branding. Small wonder that confusion arises in dialog about aspects of local search. You, your agency coworkers, and your clients may find yourselves talking at cross-... →

Чтобы вывести сайт в топ, нужно разработать эффективную SEO-стратегию: провести техническую оптимизацию, сделать грамотную структуру, оптимизировать контент, закупить и разместить ссылки. Именно так команда Алексея Шанина, SEO-специалиста и участника SEO-баттла Sape, и продвигала сайт поставщика сельскохозяйственной техники. О борьбе за … Читать далее → Сообщение Как в 2 раза увеличить трафик на сайт с помощью SEO и линкбилдинга? Кейс поставщика сельхозтехники появились сначала на Блог компании Sape.... →

Posted by SarahBirdWe condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime. This is not an isolated incident. We must acknowledge the widespread examples of violence and prejudice, bigotry, and intolerance that have been building for some time. We've seen... →

Posted by Dr-PeteMarketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance. In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more realistic view of your results. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everybody. Welcome to another edition of Whiteboa... →

Google has published some new and updated resources around video SEO. First, there is a new video, lighting talk, on the topic of video SEO best practices by Danielle Marshak, Product Manager at Google. Second, there is an updated help doc section on video SEO best practices.... →

Календарь SEOnews: SEO для интернет-магазинов в 2021 году... →

Over the past week or so, there has been a lot of chatter in the SEO industry around the potential threat third-party browser extensions can have on your core web vitals scores. Specifically how it might impact your rankings in Google Search based on how a user who visited your site may have installed a plugin that impacts maybe the CLS score on your pages.... →

Календарь Лайкни: SEO без воды 3... →

Календарь SEOnews: Бесплатная онлайн-конференция "SEO без воды 3"... →

Posted by JessicaFosterThe written content on your website serves to not only inform and entertain readers, but also to grab the attention of search engines to improve your organic rankings. And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t cut it when it comes to creating SEO-friendly, reader-focused content. This is where LSI keywords come in. LSI keywords serve to add context to your content, making it easier to understand by search ... →

Стало ли SEO сложнее, чем 5 лет назад? 43% опрошенных говорят, что да. А вы как считаете?... →

Posted by cml63One of the great things about doing SEO at an agency is that you're constantly working on different projects you might not have had the opportunity to explore before. Being an SEO agency-side allows you to see such a large variety of sites that it gives you a more holistic perspective on the algorithm, and to work with all kinds of unique problems and implementations. This year, one of the most interesting projects that we worked on at Go Fish Digital revolved around helping a large media co... →

In January 2021, we conducted a survey and talked to 15 SEO experts: SEO agencies department heads, well-known optimizers and technology evangelists. Based on the experts’ responses we concluded the following: The “link ranking” factor is a TOP factor in … Читать далее → Сообщение Updated features of Sape: Ahrefs parameters in Links.Sape and PR.Sape появились сначала на Блог компании Sape.... →