Статьи по тегу «SEO»

Posted by Dr-PeteOn February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn't a fluke, did my homework, and published when I was sure I was onto something. Then, this happened (30-day view): C'MON, GOOGLE! I did all these beautiful analyses, found a lovely connection between Featured Snippet losses, YMYL queries, and head terms, and then you go and make me look like a chump?! Is there anything we can le... →

Posted by MiriamEllisGoogle must be one of the most experimental enterprises the world has ever known. When it comes to the company’s local search interfaces, rather than rolling them all out as a single, cohesive whole, they have emerged in piecemeal fashion over two decades with different but related feature sets, unique URLs, and separate branding. Small wonder that confusion arises in dialog about aspects of local search. You, your agency coworkers, and your clients may find yourselves talking at cross-... →

Чтобы вывести сайт в топ, нужно разработать эффективную SEO-стратегию: провести техническую оптимизацию, сделать грамотную структуру, оптимизировать контент, закупить и разместить ссылки. Именно так команда Алексея Шанина, SEO-специалиста и участника SEO-баттла Sape, и продвигала сайт поставщика сельскохозяйственной техники. О борьбе за … Читать далее → Сообщение Как в 2 раза увеличить трафик на сайт с помощью SEO и линкбилдинга? Кейс поставщика сельхозтехники появились сначала на Блог компании Sape.... →

Posted by SarahBirdWe condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime. This is not an isolated incident. We must acknowledge the widespread examples of violence and prejudice, bigotry, and intolerance that have been building for some time. We've seen... →

Posted by Dr-PeteMarketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance. In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more realistic view of your results. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everybody. Welcome to another edition of Whiteboa... →

Google has published some new and updated resources around video SEO. First, there is a new video, lighting talk, on the topic of video SEO best practices by Danielle Marshak, Product Manager at Google. Second, there is an updated help doc section on video SEO best practices.... →

Календарь SEOnews: SEO для интернет-магазинов в 2021 году... →

Over the past week or so, there has been a lot of chatter in the SEO industry around the potential threat third-party browser extensions can have on your core web vitals scores. Specifically how it might impact your rankings in Google Search based on how a user who visited your site may have installed a plugin that impacts maybe the CLS score on your pages.... →

Календарь Лайкни: SEO без воды 3... →

Календарь SEOnews: Бесплатная онлайн-конференция "SEO без воды 3"... →

Posted by JessicaFosterThe written content on your website serves to not only inform and entertain readers, but also to grab the attention of search engines to improve your organic rankings. And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t cut it when it comes to creating SEO-friendly, reader-focused content. This is where LSI keywords come in. LSI keywords serve to add context to your content, making it easier to understand by search ... →

Стало ли SEO сложнее, чем 5 лет назад? 43% опрошенных говорят, что да. А вы как считаете?... →

Posted by cml63One of the great things about doing SEO at an agency is that you're constantly working on different projects you might not have had the opportunity to explore before. Being an SEO agency-side allows you to see such a large variety of sites that it gives you a more holistic perspective on the algorithm, and to work with all kinds of unique problems and implementations. This year, one of the most interesting projects that we worked on at Go Fish Digital revolved around helping a large media co... →

In January 2021, we conducted a survey and talked to 15 SEO experts: SEO agencies department heads, well-known optimizers and technology evangelists. Based on the experts’ responses we concluded the following: The “link ranking” factor is a TOP factor in … Читать далее → Сообщение Updated features of Sape: Ahrefs parameters in Links.Sape and PR.Sape появились сначала на Блог компании Sape.... →

В январе 2021 г. мы провели исследование-опрос и пообщались с 15 экспертами рынка поискового продвижения: руководителями департаментов SEO-агентств, известными оптимизаторами и евангелистами. Обработав ответы экспертов, мы пришли к следующим заключениям: Фактор «ссылочного ранжирования» — это ТОП-фактор в Google, и достаточно … Читать далее → Сообщение Обновление функционала Sape: Ahrefs параметры в Links.Sape и PR.Sape появились сначала на Блог компании Sape.... →

Полезная SEO-статистика, которую нужно знать в 2021 году: органический трафик, поисковое поведение пользователей, линкбилдинг и многое другое... →

In part one, Alex Genadinik of Problemio and I spoke about why it is important to focus on niches for SEO. In part two here we talk about what you can do to make money online during COVID-19...... →

Aleyda Solis posted a poll on Twitter asking SEOs if SEO "easier, more difficult or as difficult as 5 years ago to achieve results/goals in the SEO processes you work on?" Over 1,000 results came in and 60% of SEOs say it is harder now to do SEO than it was five years ago.... →

Posted by MiriamEllisGoogle My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Today, we’re doing foundational learning! Share this simple, comprehensive article with incoming clients and team members to get off on the right foot with this importa... →

На этой неделе получим инструкцию по Google Optimize, узнаем каким должно быть SEO для интернет-магазинов в 2021 году, научимся выжимать из Instagram и Facebook больше конверсий и создавать личный бренд в соцсетях.... →