Статьи по тегу «SEO»

Posted by OrbiteerDo you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s WBF host — Andy Crestodina — walks through how to get your message across successfully. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription SEO is actually really hard to explain. There are so many concepts. But it's also really important to explain so that we can show value to our clients and to... →

I see a ton, absolutely a ton, of confusion in the SEO industry around the Google launch of passage based ranking. A reminder, according to Google, passage based ranking launched in the US English results in the afternoon of February 10th PST time. But honestly, I do not see any signs of any update rolling out after that time, not until much later.... →

Google's John Mueller said on Reddit "no" WhoisGuard, the NameCheap domain privacy setting, does not impact your SEO or rankings on Google. Google does not care if you use domain privacy settings or not when you register your domain name.... →

Рассматриваем плюсы и минусы моно- и многофункциональных инструментов... →

I am seeing some early signs of yet another Google Search ranking algorithm update this morning. The SEO community is starting to buzz about ranking fluctuations this morning and some of the tracking tools are already picking up on the changes to the Google Search rankings.... →

Джон Мюллер высказался о влиянии стоп-слов на SEO... →

Posted by MiriamEllisUntie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap! This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with hopes of a stronger 2021 for local brands. It’s free, it’s jam-packed with over eight chapters of actionable local search marketing strategies for your agency or local business, it's… The Essential Local SEO Strategy Guide! What is The Essential Local SEO Strategy Guide? Moz is publishing this ... →

Календарь SEOnews: SEO продвижение для Владельцев компании. Актуальные методы 2021 года... →

A couple of weeks ago, the SEO industry couldn't stop talking about stop words. SEMrush posted a list of "SEO stop words" and the community began buzzing. John Mueller of Google even responding saying on Twitter "I wouldn't worry about stop words at all; write naturally."... →

Lily Ray posted a Twitter poll asking the SEO industry if they think the core web vitals, or I guess the upcoming Google Page Experience Update, will have an "discernable impact" on your Google organic rankings. As expected, the results are somewhat all over the place, but weighted a bit more on the side of it not having a big impact.... →

In part one, Eli Feldblum and I spoke about the good old days. He left a company he co-founded and is now at Search Interactions he does a lot of proactive search reputation management for up and coming names and brands. Here is part two.... →

Несколько неверных шагов погубят всю SEO-стратегию. Даже опытные специалисты совершают ошибки в построении ссылочной массы и интерпретации данных, и сталкиваются с последствиями. 17 февраля в 14:00 на бесплатном вебинаре обсудим, что тормозит работу SEO-специалиста и линкбилдера. Александр Шестаков, руководитель … Читать далее → Сообщение Что мешает сайту выйти в ТОП: ошибки в линкбилдинге и неправильная стратегия появились сначала на Блог компании Sape.... →

17 февраля в 14.00 на бесплатном вебинаре эксперты компаний LinksSape и SEOWORK обсудят, что тормозит работу SEO-специалиста и линкбилдера. ... →

Posted by chrisgiarratanaAdd value to SEO reports with storytelling Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully cra... →

На этой неделе SEO-cпециалисты и инструменты мониторинга SERP зафиксировали большое колебание в выдаче Google. Что еще интересного произошло в сфере интернет-маркетинга, читайте в нашем дайджесте новостей.... →

Google's John Mueller said that having a shorter domain name or a shorter URL is not going to benefit you in terms of your SEO and ranking in Google Search. He said on Twitter "domain name or URL length is not a factor, adding that "shorter is not better for SEO."... →

Google's John Mueller shared a number of tweets the other day with specific SEO advice around what to do when you remove or disable functionality of parts of your website or your whole website in order to encourage users to take action on an issue. So maybe you replace your home page with a message or something else, you want to avoid any SEO issues with doing that.... →

Posted by carlycsA comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello and welcome to another edition of Whiteboard Friday. My name is Carly Schoonhoven, and I'm a Senior SEO... →

Джон Мюллер из Google, дал рекомендации по оптимизации изображений для получения картиночного трафика.... →

Google's John Mueller released an almost 10 minute long video on image SEO best practices and tips. It is one of the more detailed image SEO presentations I've seen from Google. He lists off 12 specific actionable tips and then talks more about implementation and measurement.... →