Статьи по тегу «SEO»

Posted by AndrewMillerToo often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front. We have to do better for our businesses and our clients. I’m a data nerd at heart with lots of battle scars from 15 years in SEO. The idea of analyzing thousan... →

The beloved SEO toolset provider announced it will be going public. The stock will be listed on the New York Stock Exchange under the ticker SEMR. It shared its performance numbers including revenues of $144 million, gross profit of $95 million with a net loss $7 million.... →

Календарь SEOnews: Бесплатный вебинар: 15 инструментов SEO-продвижения... →

Календарь SEOnews: SEO-марафон: 10-часовой интенсив по продвижению сайтов... →

В данном кейсе рассказывается, как сегодня накладывается ссылочный фильтр «Минусинск».... →

Календарь SEOnews: Digital Маркетинг. Поисковая оптимизация (SEO). Контекстная реклама. SMM... →

Steve Marin runs Spark PPC, a marketing consulting firm based in New York City, he focuses on small to medium sized businesses. He has been doing SEM and SEO for over 8 years now. He said he loves both PPC and SEO, they are both children to him - he can't pick one he loves more. He kind of fell into running his own company after helping a family member's boss with SEO and PPC and that client has still been his main client for the past five years.... →

This weekend there was another unconfirmed Google search ranking update, maybe starting around February 26th through the 27th and maybe the 28th. There was significant chatter in the SEO forums and some of the tools showed a spike around the 27th of February.... →

Posted by Dr-PeteOn February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here's a two-week view (February 10-23): Here's a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further, but let's cut to the chase — this is the lowest prevalence rate of Featured Snippets in our data set since we started collecting reliable data in the summer of 2015. Are we losing our minds? ... →

Generally when it comes to a Google local ranking algorithm update, you need to wait a week or so to see the chatter from the local SEO community. I am not seeing that chatter yet but BrightLocal's tracking tool is lighting up over the past two days, showing signs of serious fluctuations in the local rankings in Google Search.... →

Here is a fun SEO question I found the other day where Google's John Mueller if Google passes PageRank to mailto or telephone hyperlinks. The answer is no, Google only follows links between canonical URLs and in mailto and tel links, there is no real canonical set.... →

В кейсе рассказываем, как увеличить трафик новостного сайта с помощью SEO за 4 месяца.... →

Posted by Greg_GiffordWhile Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Fridays. I'm Greg Gifford, the Vice President of Search at SearchLab, a b... →

Календарь SEOnews: Вебинар: Основные тренды SEO-продвижения 2021... →

One other little tidbit or nugget from the Search Central Live event was that Gary answered how many times Google changed its search algorithm due to SEOs gaming the system. Gary said in the past ten years, he thinks it was about four or five times, that he can remember.... →

Календарь Лайкни: SEO, маркетинг и продакт менеджмент - как их подружить - вебинар с Иваном Палием... →

Календарь SEOnews: SEO, Маркетинг и Продакт Менеджмент - Как их подружить - Вебинар с Иваном Палием... →

Google сообщил, что длина тега title может быть гораздо длиннее заголовка, который отображается в поисковом сниппете... →

Posted by stewartfussellGeneration Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later. Who is Generation Z? Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but th... →

Gary Illyes from Google said in last night's Google Central Live event that there is a benefit, I assume an SEO benefit, to having title tags longer than what is displayed in the search. He later added that you should keep the title tag "precise" to the topic of the page and do not worry how long it is or if it is too long.... →