Статьи по тегу «SEO»

Steve Marin runs Spark PPC, a marketing consulting firm based in New York City, he focuses on small to medium sized businesses. He has been doing SEM and SEO for over 8 years now. He said he loves both PPC and SEO, they are both children to him - he can't pick one he loves more. He kind of fell into running his own company after helping a family member's boss with SEO and PPC and that client has still been his main client for the past five years.... →

This weekend there was another unconfirmed Google search ranking update, maybe starting around February 26th through the 27th and maybe the 28th. There was significant chatter in the SEO forums and some of the tools showed a spike around the 27th of February.... →

Posted by Dr-PeteOn February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here's a two-week view (February 10-23): Here's a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further, but let's cut to the chase — this is the lowest prevalence rate of Featured Snippets in our data set since we started collecting reliable data in the summer of 2015. Are we losing our minds? ... →

Generally when it comes to a Google local ranking algorithm update, you need to wait a week or so to see the chatter from the local SEO community. I am not seeing that chatter yet but BrightLocal's tracking tool is lighting up over the past two days, showing signs of serious fluctuations in the local rankings in Google Search.... →

Here is a fun SEO question I found the other day where Google's John Mueller if Google passes PageRank to mailto or telephone hyperlinks. The answer is no, Google only follows links between canonical URLs and in mailto and tel links, there is no real canonical set.... →

В кейсе рассказываем, как увеличить трафик новостного сайта с помощью SEO за 4 месяца.... →

Posted by Greg_GiffordWhile Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Fridays. I'm Greg Gifford, the Vice President of Search at SearchLab, a b... →

Календарь SEOnews: Вебинар: Основные тренды SEO-продвижения 2021... →

One other little tidbit or nugget from the Search Central Live event was that Gary answered how many times Google changed its search algorithm due to SEOs gaming the system. Gary said in the past ten years, he thinks it was about four or five times, that he can remember.... →

Календарь Лайкни: SEO, маркетинг и продакт менеджмент - как их подружить - вебинар с Иваном Палием... →

Календарь SEOnews: SEO, Маркетинг и Продакт Менеджмент - Как их подружить - Вебинар с Иваном Палием... →

Google сообщил, что длина тега title может быть гораздо длиннее заголовка, который отображается в поисковом сниппете... →

Posted by stewartfussellGeneration Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later. Who is Generation Z? Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but th... →

Gary Illyes from Google said in last night's Google Central Live event that there is a benefit, I assume an SEO benefit, to having title tags longer than what is displayed in the search. He later added that you should keep the title tag "precise" to the topic of the page and do not worry how long it is or if it is too long.... →

Some folks were complaining that SEO is to blame for the bloat on the web. Specifically when some sites that are so bloated with trackers and other add-ons that the sites are not only slow but slow down your computer. John Mueller from Google said "there is no SEO reason for making such terrible & bloated sites."... →

Если вы хотите продвигать любой бизнес внутри одного города, то вам, в первую очередь, стоит обратить внимание на локальное SEO.... →

Posted by OeuyownKAs a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames when the public received more support, in the form of stimulus checks. My team at Portent conducted the study detailed... →

Google's John Mueller said that "the total number [of backlinks] essentially is completely irrelevant" to rankings in Google in a video hangout last week. I heard the statement and didn't cover because it is SEO 101 but then I saw some of the responses on the internet about this line and decided it is worth repeating.... →

Posted by CrystalontheWebStructured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all se... →

In part one, Eli Feldblum and I spoke about the good old days and in part two about the SEO industry maturing. The SEO discipline is all about building up equity and it is all about content. We talked about how things were super easy in the old days but now Google understands queries and content on the web way more now that it did years ago. If you write really good content, that is the most important thing you can do, the other stuff matters but the level of your content is more important.... →