Статьи по тегу «SEO»

Календарь SEOnews: SEO, Маркетинг и Продакт Менеджмент - Как их подружить - Вебинар с Иваном Палием... →

Google сообщил, что длина тега title может быть гораздо длиннее заголовка, который отображается в поисковом сниппете... →

Posted by stewartfussellGeneration Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later. Who is Generation Z? Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but th... →

Gary Illyes from Google said in last night's Google Central Live event that there is a benefit, I assume an SEO benefit, to having title tags longer than what is displayed in the search. He later added that you should keep the title tag "precise" to the topic of the page and do not worry how long it is or if it is too long.... →

Some folks were complaining that SEO is to blame for the bloat on the web. Specifically when some sites that are so bloated with trackers and other add-ons that the sites are not only slow but slow down your computer. John Mueller from Google said "there is no SEO reason for making such terrible & bloated sites."... →

Если вы хотите продвигать любой бизнес внутри одного города, то вам, в первую очередь, стоит обратить внимание на локальное SEO.... →

Posted by OeuyownKAs a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames when the public received more support, in the form of stimulus checks. My team at Portent conducted the study detailed... →

Google's John Mueller said that "the total number [of backlinks] essentially is completely irrelevant" to rankings in Google in a video hangout last week. I heard the statement and didn't cover because it is SEO 101 but then I saw some of the responses on the internet about this line and decided it is worth repeating.... →

Posted by CrystalontheWebStructured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all se... →

In part one, Eli Feldblum and I spoke about the good old days and in part two about the SEO industry maturing. The SEO discipline is all about building up equity and it is all about content. We talked about how things were super easy in the old days but now Google understands queries and content on the web way more now that it did years ago. If you write really good content, that is the most important thing you can do, the other stuff matters but the level of your content is more important.... →

Posted by AbdulGaniy_ShehuSEO is a dynamic industry. What worked some weeks ago might not work again right now. As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business. In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply the... →

Какими приемами стоит пользоваться в 2021 году, рассказывает агентство Netpeak... →

Крауд-ссылки — это ссылки на страницы вашего сайта, которые ненавязчиво и максимально естественно упоминаются в комментариях, на форумах, на сайтах отзывов и других тематических площадках. Размещение таких ссылок в комплексе с другими работами по SEO позволяет улучшить позиции сайта в … Читать далее → Сообщение Linkum для Searchengines: Крауд-ссылки: что это такое и как их получить появились сначала на Блог компании Sape.... →

В статье собрали 14 советов по оптимизации карточки товара. Внедряйте их и используйте в качестве чек-листа для проверки.... →

Posted by OrbiteerDo you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s WBF host — Andy Crestodina — walks through how to get your message across successfully. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription SEO is actually really hard to explain. There are so many concepts. But it's also really important to explain so that we can show value to our clients and to... →

I see a ton, absolutely a ton, of confusion in the SEO industry around the Google launch of passage based ranking. A reminder, according to Google, passage based ranking launched in the US English results in the afternoon of February 10th PST time. But honestly, I do not see any signs of any update rolling out after that time, not until much later.... →

Google's John Mueller said on Reddit "no" WhoisGuard, the NameCheap domain privacy setting, does not impact your SEO or rankings on Google. Google does not care if you use domain privacy settings or not when you register your domain name.... →

Рассматриваем плюсы и минусы моно- и многофункциональных инструментов... →

I am seeing some early signs of yet another Google Search ranking algorithm update this morning. The SEO community is starting to buzz about ranking fluctuations this morning and some of the tracking tools are already picking up on the changes to the Google Search rankings.... →

Джон Мюллер высказался о влиянии стоп-слов на SEO... →