Статьи по тегу «SEO»

Posted by amandamilliganBecoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a sale (at some point). But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way, and in this article, I’ll go through my tips on how it can be done. 1. Answer your audience’s questions If you’re... →

Back in August 2018 I reported that Jef Van Gool was working on an SEO Monopoly game named SEOPOLY. Well, it is finally done and you can buy it - but let me warn you, it is not cheap.... →

Google's John Mueller explained how Google handles redirects within its index. At the 5:30 mark in his November 10th SEO office hours hangout, John said they "put them (the URLs) into a shared cluster that we then use for canonicalization."... →

Posted by Tom.CapperGoogle Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it's integral that we're aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on pag... →

Хештеги баттла: #SeoBattle2020 #Яибаттл Хештег задания: #SeoRound_9 Задание: Кейс по ссылочному продвижению. Напиши (или пришли готовую) кейс-историю по самому удачному ссылочному продвижению за последние 2 года (не старше 2018 г.). Это может быть история про ваш личный проект или про … Читать далее → Сообщение Баттл seo-шников. Задание №9 — Кейс ссылочного продвижения появились сначала на Блог компании Sape.... →

Календарь SEOnews: Бесплатный вебинар: SEO продвижение сайта своими руками... →

Over the past few days there has been weird levels of chatter from within the SEO industry around a possible Google Search algorithm update. I say weird because some are saying the fluctuations in the search results are super high and some are saying nothing is going on at all. Plus most of the tools show nothing but some do show some changes.... →

Календарь SEOnews: Интернет-магазин: создание и продвижение. Продающий сайт. Увеличение конверсии. SEO... →

Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location data and reviews may be of equal and complementary power, they shouldn’t require an equal share of your time. Automation of basic business data distribution is the key to freein... →

Izzi Smith and Marcus Tandler in their 302 of a Kind weekly SEO video chat interviewed Microsoft's Fabrice Canel. In that interview Fabrice Canel explained that he and no one really knows the individual weights of the ranking signals used at Bing because they are all handled by machine learning.... →

Posted by Cyrus-ShepardSeven years ago, we published a post on the Moz Blog titled "How to Rank: 25 Step Master SEO Blueprint." From an SEO perspective, the post did extremely well. Over time, the "How to Rank" post accumulated: 400k pageviews200k organic visits100s of linking root domains Despite its success, seven years is a long time in SEO. The chart below shows what often happens when you don't update your content. Predictably, both rankings and traffic declined significantly. By the summer of 2020, t... →

Michael Lewittes came to my home on a Sunday to talk to me about his unique perspective as starting as a journalist and reporter...... →

Joy Hawkins, a local SEO expert, has said she has seen a "large increase" in the number of hijacked Google My Business listings over the past couple of months. There is this large Google My Business Help thread with almost a hundred posts in it about hackers trying to obtain ownership of their business listings.... →

SEO-шники заметили, Яндекс стал показывать отдельные турбо-страницы в органической выдаче по конкурентному запросу.... →

Posted by rootandbranchEditor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten, Steve, Darcie, Erin, and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Introduction Our digital marketing class this summer did not give us credits that count towards graduation (in fact, some of us graduated in Spring 2020), nor did it give us a grade. Instead, we learned about paid search and organ... →

A webmaster or SEO said on a site he works with, about "18,000 urls were suddenly deindexed" by Google "in a few days." And John Mueller from Google said on Twitter "things always come & go over time, so just hearing about 18k URLs dropping out doesn't seem that surprising to me."... →

Posted by Cyrus-ShepardAre you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. Resources for further reading: • Should SEOs Care About Internal Links?• Internal Linking Best Practices Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans! Welcome to another edition of Whiteboard ... →

Over the past few days there has been chatter within the SEO industry about a possible Google Search ranking algorithm update. It may have started around November 3rd and continued through November 4th and today, November 5th. Google has not confirmed anything but between the SEO chatter and the tracking tools - there may have been a disturbance in the force.... →

Хештеги баттла: #SeoBattle2020 #Яибаттл Хештег задания: #SeoRound_8 Задание: Сделай технический аудит своего проекта. Найди промокод в Телеграмм канале баттла: t.me/joinchat/AeOPYRUYQ2_GB7yQWVPAPw Активируй его тут: seowizard.ru/promocodes/ Закажи технический анализ тут: seowizard.ru/about_wizard/technical_analysis/. Получи 7000 баллов. Напиши отзыв об инструменте анализа на своей … Читать далее → Сообщение Баттл seo-шников. Задание №8 — SEO-аудит появились сначала на Блог компании Sape.... →

Aleyda Solis posted a set of polls on Twitter asking SEOs about their SEO software and tools usage. In short, it seems like most SEOs use two to four tools and spend under $13,000 annually on those tools. I suspect most of those spend a heck of a lot less than $13,000.... →