Статьи по тегу «SEO»

В ближайшую неделю будем учиться вести канал на YouTube и создавать эффективные лендинги, узнаем главное про SEO-продвижение и сквозную аналитику, а также разберемся в том, как готовить экспертный контент по низкой цене.... →

Posted by JoyHawkinsWith so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings. Click on the whiteboard image above to open a high resoluti... →

Календарь SEOnews: Самостоятельное SEO "без воды"... →

Хештеги баттла: #SeoBattle2020 #Яибаттл Хештег задания: #SeoRound_5 Задание: Получи 50 новых ссылок на проект за время баттла. Напишите в тех. поддержку через личный кабинет сообщение о выполнении задания, указав хештег задания #SeoRound_5 и хештег участника #{SapeUserID}. Ваш {SapeUserID} можно также … Читать далее → Сообщение Баттл seo-шников. Задание №5 появились сначала на Блог компании Sape.... →

Хештеги баттла: #SeoBattle2020 #Яибаттл Хештег задания: #SeoRound_6 Задание: Опиши старт своего пути в баттле. Например о том, как давно работаете с проектом, какие цели ставите на конкурс, как давно работаете в индустрии, какие методы продвижения планируете использовать, какой бюджет закладываете … Читать далее → Сообщение Баттл seo-шников. Задание №6 появились сначала на Блог компании Sape.... →

This is probably SEO 101 but often even those who do SEO every day, they are so in the weeds that the basics kind of slip away. Martin Splitt of Google summed it up by saying just because Google may crawl a page, it does not mean that page will be in Google's index. Also just because a page is in its index, it does not mean it will rank in Google Search.... →

In the latest version of Google's Search Off the Record podcast with John Mueller, Gary Illyes and Martin Splitt. They spoke about a ton of topics including rendering, indexing, SEO and developer relations, the unconference and next conference and just a lot of joking around. But they also said that Bitcoin miners cannot use Google's resources to mine Bitcoin.... →

Календарь SEOnews: Самостоятельное SEO-продвижение... →

Мы продолжаем серию статьей для практиков e-commerce и сегодня поговорим о региональном SEO-продвижении: что это такое, почему актуально, какие есть способы и особенности.... →

Let me start off by saying, I do not blame the SEO community for being confused over Google's announcement of passage indexing. Heck, Google called it "indexing" but then told me it is not indexing, it is a ranking thing. Why they called it that? I have no idea. But at least Google officially posted on public channels more information about it.... →

Posted by MiriamEllisThe Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, further questio... →

Posted by AndrewDennis33There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results. Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one positio... →

Posted by MiriamEllisThe COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. For m... →

Хештеги баттла: #SeoBattle2020 #Яибаттл Хештег задания: #SeoRound_4 Задание: Создайте семантическое ядро, кластеризируйте его и пришлите ссылку на него в поддержку SAPE. В нём должны быть: структура сайта и запросы для продвижения, разделенные на кластеры. Напишите в тех. поддержку через личный … Читать далее → Сообщение Баттл seo-шников. Задание №4 появились сначала на Блог компании Sape.... →

Posted by Cyrus-ShepardWhen you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. [Note: #3 isn't covered in the video, but we've included in the post below. Enjoy!] Click on the whiteboard image above to open a high-resolution ... →

Posted by BarryYimWith listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs. While it’s always been important for local businesses to have accurate and complete online listings, it’s even more crucial in today’s environment. Google found that searches for “in stock” grew more than 70% globally in late Q1, indicating peop... →

Шаблон для внутренней SEO-оптимизации прилагается... →

Календарь SEOnews: Как своими руками разработать SEO-стратегию для сайта и конвертировать трафик в продажи... →

So yesterday during John Mueller's keynote talk at PubCon, he summed up what has been announced over the year around SEO changes at Google. One was on the mobile-indexing changes and the deadline. That caused some confusion amongst the SEO industry that needs clarification.... →

Posted by Dr-PeteIn a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter more YouTube videos than videos from other sources, but does the data back this up? A Wall Street Journal article in June 2020 measured a strong advantage of YouTube in Google search result... →