Статьи по тегу «SEO»

Kim Doughty posted a simple tweet, asking you to list who your SEO mentor is. It is a way of celebrating and honoring someone in the SEO space that may have not known you were important to them. In fact, a lot of folks said just that, they had no idea they had an impact on some of these people.... →

18 ноября стартовала конференция Optimization 2020. В рамках секции «Современные исследования в SEO» Михаил Волович, руководитель Лаборатории поисковой аналитики «Ашманов и партнеры», и Ольга Юдина, digital-директор в «Ашманов и партнеры» представили доклад «Факторы ранжирования 2020. Кейсы».... →

Календарь SEOnews: Продвижение портала новостроек. Как SEO помогает стать лидером рынка?... →

Раскройте секреты стратегий своих конкурентов и вырывайтесь вперед в поисковом продвижении, используя универсальный набор SEO-инструментов SE Ranking... →

Posted by ktaingSince the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all sizes to be present and discoverable online. During the pandemic, almost a third of shoppers have purchased from a brand that... →

У SEO-специалистов появилась возможность задавать сотрудникам Google связанные с поиском вопросы о веб-сайте в режиме реального времени... →

Posted by MeganRoseMDigital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. Because they fit the form and function of their sites, their best practices are directly dictated by how we i... →

Календарь SEOnews: Курс SEO без воды (с использованием профессионального софта)... →

SEO-специалисты замечают сильный шторм в выдаче Яндекса. Похоже, Яндекс изменил логику апдейтов... →

Posted by amandamilliganBecoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a sale (at some point). But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way, and in this article, I’ll go through my tips on how it can be done. 1. Answer your audience’s questions If you’re... →

Back in August 2018 I reported that Jef Van Gool was working on an SEO Monopoly game named SEOPOLY. Well, it is finally done and you can buy it - but let me warn you, it is not cheap.... →

Google's John Mueller explained how Google handles redirects within its index. At the 5:30 mark in his November 10th SEO office hours hangout, John said they "put them (the URLs) into a shared cluster that we then use for canonicalization."... →

Posted by Tom.CapperGoogle Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it's integral that we're aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on pag... →

Хештеги баттла: #SeoBattle2020 #Яибаттл Хештег задания: #SeoRound_9 Задание: Кейс по ссылочному продвижению. Напиши (или пришли готовую) кейс-историю по самому удачному ссылочному продвижению за последние 2 года (не старше 2018 г.). Это может быть история про ваш личный проект или про … Читать далее → Сообщение Баттл seo-шников. Задание №9 — Кейс ссылочного продвижения появились сначала на Блог компании Sape.... →

Календарь SEOnews: Бесплатный вебинар: SEO продвижение сайта своими руками... →

Over the past few days there has been weird levels of chatter from within the SEO industry around a possible Google Search algorithm update. I say weird because some are saying the fluctuations in the search results are super high and some are saying nothing is going on at all. Plus most of the tools show nothing but some do show some changes.... →

Календарь SEOnews: Интернет-магазин: создание и продвижение. Продающий сайт. Увеличение конверсии. SEO... →

Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location data and reviews may be of equal and complementary power, they shouldn’t require an equal share of your time. Automation of basic business data distribution is the key to freein... →

Izzi Smith and Marcus Tandler in their 302 of a Kind weekly SEO video chat interviewed Microsoft's Fabrice Canel. In that interview Fabrice Canel explained that he and no one really knows the individual weights of the ranking signals used at Bing because they are all handled by machine learning.... →

Posted by Cyrus-ShepardSeven years ago, we published a post on the Moz Blog titled "How to Rank: 25 Step Master SEO Blueprint." From an SEO perspective, the post did extremely well. Over time, the "How to Rank" post accumulated: 400k pageviews200k organic visits100s of linking root domains Despite its success, seven years is a long time in SEO. The chart below shows what often happens when you don't update your content. Predictably, both rankings and traffic declined significantly. By the summer of 2020, t... →