Статьи по тегу «SEO»

Советы SEO-эксперта с примерами из Китая... →

Posted by Dr-PeteOn May 4, Google announced that they were rolling out a new Core Update. By May 7, it appeared that the dust had mostly settled. Here’s an 11-day view from MozCast: We measured relatively high volatility from May 4-6, with a peak of 112.6° on May 5. Note that the 30-day average temperature prior to May 4 was historically very high (89.3°). How does this compare to previous Core Updates? With the caveat that recent temperatures have been well above historical averages, the May 2020 Core Upda... →

Джон Мюллер ответил на комментарий одного из вебмастеров... →

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Tim Capper, a local SEO, said you should be aware that in many cases, if you post a Google Post using the COVID-19 update, then it will likely replace any other normal Google Posts you add. He said on Twitter "it would seem that COVID-19 post in GMB are replacing normal Google Posts. So the choice is - COVID Posts or Regular Posts"... →

Google's John Mueller said on Twitter that the disavow tool was not created for negative SEO. He said "Not to put more fuel on the fire, but negative SEO is not a reason we have this tool -- and I honestly can't recall a situation where a site ever needed to do a disavow for that."... →

Posted by Evan_HallIf you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? Would they have a clear idea of what the actual document might be about? If so, then congratulations! You just passed the Blank Sheet of Paper Test for page titles because your title was descriptive. The Blank Sheet of Paper Test (BSoPT) is an idea Ian Lurie has talked about a lot over the years, and recently on his new website. It’s a test to see... →

Limor Barenholtz is the head of SEO at Universal McCann Digital. I've worked with Universal McCann Digital since before it was known as Universal McCann Digital...... →

For the past couple of weeks, Google's local rankings in the local pack and Google Maps results have been very volatile. Heck, even the past few days, the local SEO community is chatting up a storm on the changes. But Danny Sullivan of Google said on Twitter there is "no major updates or anything like that" in the local search algorithm.... →

Posted by Caroline-ForseyWhen I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write t... →

Posted by Cyrus-ShepardSmart keyword research forms the basis of all successful SEO. In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Bonus: Be sure not to miss Cyrus's upcoming webinar, Build a Winning Keyword Strategy: Start-to-Finish on May 21, 2020 at 10am PST: Save my spot You'll walk through his keyword research process start-to-finish with real keywords, topics, and websites to create a complet... →

Yesterday was a fun day in the SEO space, at the expense of LinkedIn. LinkedIn's www.linkedin.com pages dropped out of the Google search results for about 10 hours. But when it came back, it all came back really quickly. The SEO community is asking how did Google reprocess everything so quickly and how did LinkedIn return in Google search so quickly.... →

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Posted by MiriamEllisThe poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Then the public health emergency unexpectedly arose, and we decided to pause in our planning. The findings of the survey, as they currently stand, contain valuable and surprising insights which are as relevant today as they were pre-COVID-19. Yet, in order ... →

The local SEO community has been tracking a Google local update since April 23rd and the truth is, even over the past couple of days, the Google local update seems as active as ever. So much so that Danny Sullivan of Google said he will look into it for a possible official Google comment.... →

Posted by Dr-PeteWe want to fix things and believe we're in control. When your house is filling with water, you grab a bucket. If there's a hole in your roof, the bucket might help. If your sink is overflowing, the bucket is distracting you from the real problem. If the river is overflowing, that distraction could be deadly. When traffic is falling, it's easy to panic and focus on what you can control. Traffic isn't just a nice-to-have — it puts food on the table and the roof over your head that keeps the w... →

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Составили свежую подборку вебинаров, онлайн- и офлайн-курсов по SEO, контекстной рекламе, SMM и веб-аналитике... →

Aaron Friedman (LinkedIn) went from being an agency SEO to working at a data software company. I've known Aaron for many years - since 2009...... →

Posted by KristinTynskiFor the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. I’m going to walk through one such instance to reveal how it all works toget... →