Статьи по тегу «SEO»

Posted by Cyrus-ShepardWhy a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.Choosing the wrong keywords means wasting your time and budget on content that will never gain visibility in search results.Conversely, choosing smart, t... →

Расскажем, как не загубить результаты оптимизации еще на старте работы и добиться желаемого результата... →

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Posted by yetisteveThere are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a featured snippet, you no longer appear elsewhere in the search results). Two things I have never seen tested are the actual user reactions to and behavior with SERPs. My team and I set ... →

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Now I am off to Israel, specifically Jerusalem, and I met with Ari Nahmani, the CEO of Kahena Digital Marketing. He lives in Tel Aviv but his office is in Jerusalem, his company has about 20 people. SEO in the old days is a different world now he said...... →

Google's John Mueller responded to a thread on Reddit saying that having too many heading sections, like as deep as H6, can be a waste of time for SEO. He said "Having this many sections is almost never going to make sense, and changing anything in the last level is never going to change anything with regards to SEO. This is a waste of time when it comes to SEO."... →

Posted by mwiegandThe marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird). But as SEO professionals prioritize cont... →

Posted by rjonesx.As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. In today's Whiteboard Friday, Russ Jones outlines five ways SEOs can make a difference amid the chaos of COVID-19 — just by doing your job and doing it well. Click on the whiteboard image above to open a high-resolution version i... →

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Posted by Cyrus-Shepard Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your URL twice: once in the featured snippet and again in regular search results. For publishers, this was known as "double-dipping." All that changed in January when Google announced they would de-duplicate search results to show the featured ... →

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Dan Leibson (@DanLeibson) is the VP of Search at Local SEO Guide. He started in SEO in around 2007 with e-commerce and did some 'review manipulation' before it was a cool thing to do. In 2012 he got into local search and he has a pretty good name in local SEO now...... →

Планы бизнеса на SEO и новые кейсы... →

Posted by KameronJenkinsThis week, we're revisiting an important topic for SEOs everywhere: how to show your value. In the wake of everything that's happened recently with COVID-19, being able to describe your worth to potential clients or stakeholders is an integral skill. In this favorite episode of Whiteboard Friday, Kameron Jenkins shares how to effectively and succinctly build an SEO elevator pitch that highlights the value you bring to a business and three warnings on what not to do. Click on the whit... →

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Posted by MiriamEllis“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood g... →