The Anatomy of a $97 Million Page: A CRO Case Study

Posted by jkuriaIn this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment suffered by roughly 85% of the population. Misalignment is the cause of most back, knee, and foot pain. Back pain alone is estimated to be worth $100 billion a year. Summary We (with Protalus’ team) increased direct sales by 91% in about 6 months through one-click upsells and CRO. Based on the direct sales increase, current run...