The Insane Power of Online Reviews for Local Businesses

Posted by calindanielAs a business, you have few online allies more powerful than customer-written reviews.You could say people trust reviews—but that wouldn’t even be the half of it. BrightLocal’s 2014 Local Customer Review Survey of over 2,000 consumers revealed some critical and compelling data:88% of respondents read/used reviews to determine the quality of a local business; an overwhelming majority of respondents, 93%, said they checked reviews before dining or shopping. This means no matter how good y...