Свежие новости и отзывы о SEMRush

Google оказалась одним из крупнейших покупателей рекламы в собственной поисковой выдаче, используя объявления для продвижения своих товаров и сервисов. К такому выводу пришли аналитики исследовательской компании SEMrush, передаёт газета The Wall Street Journal.... →

Posted by GhergichWhat you should know about featured snippetsRecently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze. What makes this study different?Our study focused on 30 questions, prepositions, and comparison search phrases instead of a random set of keywords. Anecdotally, many other SEOs and I saw that pages that answer questions — such as who, w... →

Posted by randfishIt's that time again, friends... That time where I grade my 2016 predictions to see whether I've got the clout and foresight to get another shot in 2017. This year is gonna be really close, as I was more aggressive last year than in prior ones, so let's see where we end up, and what I've got to say for te next 12 months. As always, my predictions will be graded on the following scale: Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled Partially ... →

Posted by randfishLaunching a startup is a huge task all on its own. While it can be a challenge to factor SEO into the mix, it's an incredibly important consideration. In today's Whiteboard Friday, Rand shares a comprehensive plan to kick off your new SEO audit and grab a piece of that organic search pie from the get-go. Pro tip: For easy listening, this video is broken up into 9 chapters that correspond with the transcript below. Click on the whiteboard image above to open a high-resolution version in a n... →

Posted by zeehjWhether you’re the only SEO at your company, work within a larger team, or even manage others, you still have to stay on top of your projects. Project management skills aren’t and shouldn’t be exclusive to someone (or some tool) with the title “project manager.” I believe that having good project manager skills is essential to getting work done at all, let alone delivering high-quality work in a timely and efficient way.In defense of managementFreakonomics Radio released this podcast episode ... →

Posted by gfiorelli1 Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt — no matter how authoritative the author. The main purpose of this post is to offer ideas and open a constructive discussion around the future of SEO and digital marketing over the next 12 months. 2016 is, finally, close to its end. It was an intense year, especially when it came to SEO and Google in particular. Because I'm deeply convinced that we cannot attempt any preview o... →

Posted by syl.deleonHave you ever…Have you ever been put in charge of running a website only to find there’s no content management system, when you FTP in to fix a typo there are hundreds of files organized helter-skelter, named with long strings of acronyms, and you can’t find the index file with the misspelled word you’d like to fix to save your life? Have you ever tried to update the navigation of said site because it's horrendous and lacks the basic links visitors need to find their way around, only to ... →

Posted by mark-johnstoneA few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working as the VP of Creative at Distilled. Today, I’d like to add some important context and detail to the original post.I actually agree with much of what it said. However, it's based on the assumption... →

В SEMrush решили выяснить, какие особенности присущи рынку SEO в разных частях Европы. Для этого компания опросила 37 экспертов из 21 страны в этом регионе. Интересные факты из отчёта: Главной целью поисковой оптимизации в Великобритании является ROI, а не позиции в ранжировании. В Дании опытный консультант зарабатывает от $150 до $250 в час. В странах Бенилюкса […]... →

Posted by EarnedMarketingIf you’ve been to any SEO conferences over the past few years, you’ve likely heard something along the lines of this: "Links are still really important for organic search rankings. But the way we go about getting those links has changed… it’s now all about content marketing." The general premise is that great, "rank-worthy" content gets links, which in turn builds up your site’s authority, which subsequently gives a boost to the search rankings of both that specific content piece an... →

Редакция vc.ru продолжает публиковать резюме специалистов, желающих работать в стартапах и ИТ-компаниях (выходят по понедельникам), а также вакансии компаний, которые ищут сотрудников (выходят по четвергам).... →

Posted by Carson-WardKnowing how to find and effectively use keywords is probably the most important skill for an effective search marketer. Smart keyword planning and tracking should also heavily inform content planning and strategy. Unfortunately, most keyword research is done on the fly as a new page is created. Rather than helping marketers find new opportunities and plan strategically, keywords are usually found and applied to existing posts and in-flight projects. If you’re an SEO or content creator a... →

Posted by larry.kimGoogle's Featured Snippets are amazingly powerful. We're seeing more snippets than ever before for more search queries. You need them. We know this thanks to some brilliant articles and presentations from some super smart people in the industry, including Glenn Gabe (see: The Power of Google Featured Snippets in 2016 and a Google Featured Snippet Case Study – also, an extra big shout out to Glenn for helping me answer some important questions I had when writing this article!), Peter Meyer... →

Posted by sam.nemzerAs of June this year, Google is now grouping keyword volumes for similar keywords in Keyword Planner. I wanted to investigate whether or not this is having an impact on the pages that rank for these similar, grouped keywords. My hypothesis is that, given that Google is associating keywords closely enough to group their volumes, we should expect that the search results would be very similar too. What has Google changed and why does it matter?The grouping of keyword volumes is a problem fo... →

Posted by DaveSottimanoLet’s face it: SEO isn’t as black & white as most marketing channels. In my opinion, to become a true professional requires a broad skill set. It’s not that a professional SEO needs to know the answer for everything; rather, it’s more important to have the skills to be able to find the answer. I’m really pleased with the results of various bits of training I’ve put together for successful juniors over the years, so I think it’s time to share. This is a Junior SEO task list designed to... →

Posted by randfishIs the practice of tracking keywords truly dying? There's been a great deal of industry discussion around the topic of late, and some key points have been made. In today's Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat ... →

Posted by tallen1985Have you taken a look at Google Shopping recently? Okay, so it isn’t quite the ecommerce monster that Amazon or eBay are, and yes, it’s only filled with sponsored posts. Playing around with it, however, proves that it provides a decent experience. And that experience got me thinking. What if, instead of being sponsored ads, Google Shopping completely replaced organic search results for transactional queries? Would this be a better user experience? I would have a comparison of products fr... →

Ларри Олтон (Larry Alton) – постоянный автор блога SEMrush, независимый бизнес-консультант. Приложения захватили весь мир. Слоган «для этого есть приложение» ясно отображает ментальность современного потребителя. На сегодняшний день существуют приложения для всех мыслимых человеческих функций, начиная от общения и заканчивая развлечениями. Благодаря широкой популярности мобильных устройств, они доступны практически повсеместно. Некоторые эксперты технологической отрасли считают, что со […]... →

Компания SEMrush поделилась результатами исследования, посвящённого ошибкам в on-page оптимизации сайта. Целью исследования было выявить эти недочёты и степень их распространённости. Отчёт основан на анализе анонимных данных по 100 тыс. сайтов и 450 млн страниц, использующих инструмент для аудита сайтов SEMrush. Всего было выявлено 19 ошибок. Самыми распространёнными из них являются первые 11. Жирным шрифтом в […]... →

Posted by KaitlinThere are lots of myths and misconceptions surrounding the subject of international SEO. I recently gave a Mozinar on this; I'd like to share the basis of that talk in written form here. Let’s first explore why international SEO is so confusing, then dive into some of the most common myths. By the end of this article, you should have a much clearer understanding of how international SEO works and how to apply the proper strategies and tactics to your website.One common trend is the lack of ... →