Свежие новости и отзывы о SEMRush

Posted by sam.nemzerAs of June this year, Google is now grouping keyword volumes for similar keywords in Keyword Planner. I wanted to investigate whether or not this is having an impact on the pages that rank for these similar, grouped keywords. My hypothesis is that, given that Google is associating keywords closely enough to group their volumes, we should expect that the search results would be very similar too. What has Google changed and why does it matter?The grouping of keyword volumes is a problem fo... →

Posted by DaveSottimanoLet’s face it: SEO isn’t as black & white as most marketing channels. In my opinion, to become a true professional requires a broad skill set. It’s not that a professional SEO needs to know the answer for everything; rather, it’s more important to have the skills to be able to find the answer. I’m really pleased with the results of various bits of training I’ve put together for successful juniors over the years, so I think it’s time to share. This is a Junior SEO task list designed to... →

Posted by randfishIs the practice of tracking keywords truly dying? There's been a great deal of industry discussion around the topic of late, and some key points have been made. In today's Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat ... →

Posted by tallen1985Have you taken a look at Google Shopping recently? Okay, so it isn’t quite the ecommerce monster that Amazon or eBay are, and yes, it’s only filled with sponsored posts. Playing around with it, however, proves that it provides a decent experience. And that experience got me thinking. What if, instead of being sponsored ads, Google Shopping completely replaced organic search results for transactional queries? Would this be a better user experience? I would have a comparison of products fr... →

Ларри Олтон (Larry Alton) – постоянный автор блога SEMrush, независимый бизнес-консультант. Приложения захватили весь мир. Слоган «для этого есть приложение» ясно отображает ментальность современного потребителя. На сегодняшний день существуют приложения для всех мыслимых человеческих функций, начиная от общения и заканчивая развлечениями. Благодаря широкой популярности мобильных устройств, они доступны практически повсеместно. Некоторые эксперты технологической отрасли считают, что со […]... →

Компания SEMrush поделилась результатами исследования, посвящённого ошибкам в on-page оптимизации сайта. Целью исследования было выявить эти недочёты и степень их распространённости. Отчёт основан на анализе анонимных данных по 100 тыс. сайтов и 450 млн страниц, использующих инструмент для аудита сайтов SEMrush. Всего было выявлено 19 ошибок. Самыми распространёнными из них являются первые 11. Жирным шрифтом в […]... →

Posted by KaitlinThere are lots of myths and misconceptions surrounding the subject of international SEO. I recently gave a Mozinar on this; I'd like to share the basis of that talk in written form here. Let’s first explore why international SEO is so confusing, then dive into some of the most common myths. By the end of this article, you should have a much clearer understanding of how international SEO works and how to apply the proper strategies and tactics to your website.One common trend is the lack of ... →

Новый инструмент позволяет отслеживать более 80 показателей одновременно, включая входящие ссылки, трастовость сайта и другие.... →

Posted by Jeremy_GottliebWorking in SEO, I always find myself poring over data and looking for ways to expedite the analysis process. Analyzing data can often be tedious, mind-numbing, and boring work, so anything that can be done to speed up finding that needle in the haystack is almost always a good idea. A few months ago, I began using a formula in Excel to categorize data and I'm constantly finding new ways to use it.It took a little bit of time and practice to remember the formula, to understand how it... →

Posted by SimonPenson[Estimated read time: 17 minutes] On-page content is certainly not one of the sexier topics in digital marketing. Lost in the flashing lights of "cool digital marketing trends" and things to be seen talking about, it's become the poor relative of many a hyped "game-changer." I’m here to argue that, in being distracted by the topics that may be more "cutting-edge," we're leaving our most valuable assets unloved and at the mercy of underperformance. This post is designed not only to make ... →

Компания ClickZ опубликовала список топ-100 самых дорогих ключевых слов в США. Отчёт основан на данных SEMrush за март 2016 года. В обработке полученных данных также принимали участие специалисты EmpericalProof. В ходе исследования учитывалась средняя цена за клик в Google AdWords. Ключевые слова с коэффициентом конкурентности ниже 0,3 исключались из списка. Результаты анализа показали, что самым дорогим ключевым словом является […]... →

Posted by Bill.SebaldThere's no shortage of advice on the Internet. This holds especially true in digital marketing; after all, we’re the folks who came up with “content is king,” right? If we weren't the inventors, we clearly co-opted it. I’ve been wanting to write a piece that takes us back to the roots of digital marketing. A reminder of sorts; one that might serve to snap some marketers out of the mundane daze of their daily grunt work. I wanted to inspire a vacation from hanging out in the weeds, whi... →

Posted by Aleyda[Estimated read time: 9 minutes] I know you would never change a URL without identifying where to 301-redirect it and making sure that the links, XML sitemaps, and/or canonical tags are also updated. But if you've been doing SEO for a while, I bet you've also had a few clients — even big ones — coming to you after they've tried to do structural web changes or migrations of any type without taking SEO best practices into consideration. Whenever this happens, your new client comes to you for h... →

Posted by randfishKeyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness. In today's Whiteboard Friday, Rand shares a strategic and straightforward 4-step process (including a passel of tools to check out) for discovering and prioritizing the best keywords for your SEO campaigns. Click on the whiteboard image above to open a high resolution version... →

Posted by randfishA year ago, in April of 2015, I pitched a project internally at Moz to design and launch a keyword research tool, one of the few areas of SEO we've never comprehensively tried to serve. The pitch took effort and cajoling (the actual, internal pitch deck is available here), but eventually received approval, with one big challenge... We had to do it with a team already dedicated to the maintenance and development of our rankings collections and research tools. This project wouldn't get addit... →

Posted by jocameron[Estimated read time: 12 minutes] Welcome to the newest installment of our educational Next Level series! Last time, we shared some advice on resolving duplicate content issues. This time around, we're rocking out to the tune of site audits. Read on and level up! Finding out what's hampering your site on its journey to the top of the SERPs can feel like a mystery sometimes. Why aren’t I ranking? Why are people bouncing off my page? Why, why, why? To stop you going 'round and 'round in cir... →

Posted by jocameron[Estimated read time: 12 minutes] Welcome to the newest installment of our educational Next Level series! Last time, we shared some advice on resolving duplicate content issues. This time around, we're rocking out to the tune of site audits. Read on and level up! Finding out what's hampering your site on its journey to the top of the SERPs can feel like a mystery sometimes. Why aren’t I ranking? Why are people bouncing off my page? Why, why, why? To stop you going 'round and 'round in cir... →

Posted by Nicholas-Chimonas[Estimated read time: 18 minutes] SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn’t happened yet, and I'm happy to say that link building as a practice has greatly evolved. But rapid change often creates confusion, and there doesn't yet seem to be a strong consensus on how link building teams should be constructed, where they fit in the marketing plan, and how much ought to be invested into link acquisition. To bring more clarity and... →

Posted by Nicholas-Chimonas[Estimated read time: 18 minutes] SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn’t happened yet, and I'm happy to say that link building as a practice has greatly evolved. But rapid change often creates confusion, and there doesn't yet seem to be a strong consensus on how link building teams should be constructed, where they fit in the marketing plan, and how much ought to be invested into link acquisition. To bring more clarity and... →

Posted by Craig_BradshawThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 19 minutes] As digital marketers, the amount of data that we have to collect, process, and analyze is overwhelming. This is never more true than when we're looking into what competitors are doing from a link building perspective. Thankfully, th... →