Свежие новости и отзывы о SEMRush

Posted by Alex-T[Estimated read time: 12 minutes] Each search query in Google is a demand signal for us digital marketers. If you know exactly what users are looking for, you can easily spot what they’re likely to buy. From a common sense point of view, it’s quite logical to say that if users search for something more, they are able (and likely) to buy more. As it turns out, this correlation doesn't work within digital marketing niches. The commercial potential of a certain digital marketing service is not ... →

Posted by randfish[Estimated read time: 8 minutes] Identifying your target market is only one-fifth of the battle. If you want to win the proverbial war, you have to know your audience inside and out. Discovering the sites they visit and using that knowledge to your advantage is key, but the best practices to do so can feel unclear. In today's Whiteboard Friday, Rand outlines a five-step process to more effectively reach and market to your target community. Click on the whiteboard image above to open a high... →

Posted by KelseyLibert[Estimated read time: 15 minutes] Is the saying “any press is good press” really true? Whether it happens as part of a carefully orchestrated PR stunt or accidentally, the potential payoffs and drawbacks when a brand dominates the news can be huge. In our latest collaboration, Fractl and Moz explored how a surge of media coverage impacted seven companies. By looking at brands that dominated headlines within the last year, we set out to answer the following questions: Does positive pres... →

Posted by NickRebuildNationTo help a dental client with 11 locations better compete in multiple locales, we created “City Service Pages” (CSPs) for two of their locations. Completely distinct from the existing service pages, these CSPs are engineered to drive niche traffic from local users by utilizing more specific long-tail searches. Instead of simply listing the services offered, as is often done on location-based landing pages, we were able to optimize individual landing pages based on their targeted co... →

Рассмотрим инструментарий, который позволяет максимально упростить задачу ручного линкбилдинга на примере нашего нового проекта megaindex.com Два дня назад, я писал о том, что наш продукт по анализу внешних ссылок начал превосходить по полноте все известные нам сервисы. Теперь пришло время заняться продвижением его на глобальном рынке. Рассмотрим, как можно решить задачу линкбилдинга на примере нашего же проекта. Нам необходимо получить ссылки с тех же сайтов, что и наши основные конкуренты. Эту задачу отли... →

Posted by RyanpurtillIt’s no big secret that dwell time has grown as a vital SEO metric for content publishers across a wide spectrum of industries. For our site, one of the largest consumer health websites in the world, time on page is a top priority. In fact, we have a dedicated multi-department engagement team that is constantly testing and tweaking design, content, and programing elements of our site. This team has the singular goal of providing the ultimate user experience, and one vital metric for mea... →

Мы решили сравнить полноту индексов внешних ссылок в MegaIndex.com и других популярных инструментов: ahrefs.com, majestic.com, semrush.com Для теста были выбраны случайные тестовые сайты из России и за её пределами. Каждый может провести это сравнение, если выберет любой случайный домен и сделает запросы на этих сервисах: — https://ru.megaindex.com/backlinks/example.com — https://ahrefs.com/site-explorer/overview/v2/prefix/fresh?target=example.com — https://majestic.com/reports/site-explorer?folder=&q=exam... →

Posted by randfishWhat you measure is what you're able to improve. While there's no one magic solution that works for everyone, setting yourself up for success involves measuring your traffic metrics the right way, so you can identify areas to work on and implement the right actions. In the first Whiteboard Friday of 2016, Rand explains what you need to include when building your own traffics metrics dashboard in the new year. Click on the whiteboard image above to open a high resolution version in a new ta... →

Posted by sherisaidIn the war for customer attention in a content-saturated market, most small businesses are losing. The reason often comes down to budget. The kind of content that spreads across the Internet can be expensive to create and time-consuming to share. So, how can you produce the value your customers crave and break the Internet without breaking the bank? The answer may surprise you: It is repurposing content.Repurposing content is an efficient and cost-effective way to use valuable resources t... →

Posted by John-HenryDigital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone. Image via Quinn Dombrowski Sales has a bad rap, especially with digital marketers. Even Moz’s founder frequently expresses how much he dislikes outbound. Let’s make one thing cl... →

Posted by randfishWhen it comes to the link building process, there’s a lot to keep track of — and that process today is pretty different from what it was a few short years ago. In this week's Whiteboard Friday, Rand scores 20 different attributes that can influence a link's value based on whether or not they still matter in 2015/2016. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. T... →

Posted by randfishIt's no secret that Google keeps a lot of secrets. From keyword data to link data to traffic data (and surely more), there's a lot that we could benefit from — if they'd only share it! Since that's not likely to happen anytime soon, Rand takes us through various ways to access that all-important data in this week's Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHello. My name is Ranigo Montoya. You killed my SEO dat... →

Posted by Bill.SebaldA process can easily become a habit. A habit may not change without awareness or intervention.Before it becomes a habit, a process should be adjusted to change along with new goals, constant learning, experimentation, and so on. Considering your time in analytics, are you engaging in a process, or in an outdated habit?That’s a real question that digital marketing practitioners should ask themselves. Inherently, marketers tend to be buried with work, reusing templates to speed up results... →

Posted by randfishLast month, Rand made a surprise virtual appearance at Full Stack Marketing, part of the Turing Festival in Edinburgh, Scotland. He presented a special edition Whiteboard Friday to the audience, and the folks at Stipso who hosted the festival were kind enough to let us share it with you, as well. Amplifying content to the right audiences is tricky business. It's easy to hope people will find you organically—particularly if you have really great tools to share—but most of the time, it just ... →

Posted by kristihinesIf you're a local business owner, you've likely heard that you should submit your business to local business directories like Yelp, Merchant Circle, Yellow Pages, and similar networks in order to help boost your local search visibility on Google. It sounds easy at first: you think you’ll just go to a few websites, enter your contact information, and you’ll be set. Because all you really want to do is get some links to your website from these profiles.But the truth is, there are a lot of... →

If you're a large publisher, you may be wondering if -- and how -- featured snippets are affecting your organic search traffic. Columnist Glenn Gabe explains his process for identifying and measuring the impact of these direct answers in search results. The post How To Find Google Featured... Please visit Search Engine Land for the full article.... →

MegaIndex.com провёл масштабный апдейт своего самого крупного и востребованного инструмента — сервиса по обнаружению входящих ссылок в режиме реального времени. В этом посте мы сравним сервис с аналогичными сервисами: Moz, SemRush, Ahrefs, LinkPad и Majestic, и узнаем, почему новый индекс опережает уже существующие сервисы по точности отображения ссылочного профиля и быстроте обновлений. Комплексный продукт позволяет оценить текущее состояние сайта и проводить SEO-оптимизацию максимально точно по ситуации н... →

Posted by russangularGiven this blog's readership, chances are good you will spend some time this week looking at backlinks in one of the growing number of link data tools. We know backlinks continue to be one of, if not the most important parts of Google's ranking algorithm. We tend to take these link data sets at face value, though, in part because they are all we have. But when your rankings are on the line, is there a better way to get at which data set is the best? How should we go about assessing the... →

Posted by Casey_MerazCompetition in local search is fierce. While it's typical to do some surface level research on your competitors before entering a market, you can go much further down the SEO rabbit hole. In this article we will look at how you can find more competitors, pull their data, and use it to beat them in the search game. Since there are plenty of resources out there on best practices, this guide will assume that you have already followed the best practices for your own listing and are looking ... →

Posted by randfishTo get a sense for the potential value of keywords in a certain niche, we need to do more than just look at the number of searches those keywords get each month. In today's Whiteboard Friday, Rand explains what else we should be looking at, and how we can use other data to prioritize some groups over others. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video transcriptionHowdy, Moz fans, and welcome to another edition of... →