Свежие новости и отзывы о SEMRush

Posted by Cyrus-ShepardSmart keyword research forms the basis of all successful SEO. In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Bonus: Be sure not to miss Cyrus's upcoming webinar, Build a Winning Keyword Strategy: Start-to-Finish on May 21, 2020 at 10am PST: Save my spot You'll walk through his keyword research process start-to-finish with real keywords, topics, and websites to create a complet... →

Мария Рыжова, HR Generalist международной ИТ-компании SEMrush, рассказывает о профилактике выгорания с помощью фитнес-комнат и спортивных соревнований.... →

This is a weird one because I have been seeing chatter within the SEO community around a Google update starting around Sunday or Monday of this week and continuing for the next few days. But the automated tracking sensors from Mozcast, SEMRush, RankRanger and others show nothing - nothing at all.... →

Posted by Cyrus-ShepardIn earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tagsUse one — and only one — H1 tag per page These suggestions appeared in audits, SEO tools, and was the source of constant head shaking. Conversations would go like this: "Silly CNN. The headline on that page is an H2. That's not right!" "Sure, but is it hurting them?" "No idea, actually." Over time, SEOs starte... →

Posted by randfishYou don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Plus, don't miss our upcoming webinar on Wednesday, March 11: Competitive Analysis for SEO: Size Up & Surpass Y... →

Отдельные пользователи заметили, что Google, возможно, тестирует новый вариант дизайна десктопной поисковой выдачи. Однако это оформление выглядит настолько необычно, что больше похоже на какой-то сбой. В частности, в выдаче появилось больше пространства между сниппетами за счёт увеличения изображений, которые выглядят растянутыми и неестественными. Ниже – GIF нового интерфейса в действии от SEMRush: Сравнение текущей версии […] Сообщение Пользователи заметили новый вариант дизайна SERP Google появились сна... →

Posted by brodieclarkconsultingI recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast, have a featured snippet as a SERP feature. The project was passed on to me by an industry friend. I’ve done a lot of research on featured snippets in the past. I rarely do once-off projects, but this one real... →

Posted by KristinTynskiI’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I examined which publishers can have the biggest impact on rankings. My goal was to answer this question: What sort of median bump can be expected when... →

Posted by Jeff_BakerWhy is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post, we showed that rankings can improve in a matter of minutes after re-indexing. But why does it work? It’s probably a combination of factors (our favorite SEO copout!), which may inclu... →

Блог-платформа Medium потеряла значительное количество органического трафика из Google. Спад составил около 40%. На это обратил внимание глава Onely Бартош Горалевич. Ухудшения по Medium также заметил Томек Рудзки. По его наблюдениям, они начались в декабре. Согласно данным SEMRush, спад начался в октябре-ноябре. И ситуация продолжает ухудшаться. По мнению Горалевича, падение трафика связано с проблемами технического […] Сообщение Medium потерял значительное количество трафика из Google появились сначала на... →

The folks at SEMRush spotted Google offering searches tips and tricks for searching when Google has no results to offer the searcher. We spotted Google doing something similar but not without giving that searcher any tips, instead just saying "Hmm... the results for your search don't seem very relevant" and then giving other search options.... →

The folks at SEMRush spotted a new Google Ad format for car rentals. This ad unit lets you compare prices from different car rental companies for a specific location through a pricing carousel. You enter the location, car type, and dates and Google will show you pricing options in the ad.... →

Google Ads начал тестировать в результатах поиска новый рекламный блок для сервисов по аренде автомобилей. Новинку заметили специалисты SEMRush. Этот блок позволяет пользователям сравнить предложения от разных агентств. Для этого им нужно ввести тип аренды (например, эконом) и нужные даты. Google затем покажет доступные предложения, включая сведения о модели автомобиля и цене. На примере ниже […] Сообщение Google тестирует новый рекламный блок для сервисов по аренде авто появились сначала на Searchengines.r... →

Posted by SamuelMangialavoriIt's undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my attention in the last few months. For many of the clients I've worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the... →

Posted by Cyrus-ShepardA good, solid competitive analysis can provide you with priceless insights into what's working for other folks in your industry, but it's not always easy to do right. In this week's edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including: How to identify your true competitorsKeyword gap analysisLink gap analysisTop content analysis Plus, don't miss the handy tips on which tools can help with this process and our brand-new guide (with... →

Ранее в этом месяце Google объявил об изменении требований к разметке для отзывов и подхода к их обработке. Практически сразу инструменты мониторинга SERP зафиксировали сокращение доли таких результатов в поисковой выдаче Google. Спустя почти две недели она стала ещё меньше. Mozcast: RankRanger: SEMRush: 26 сентября известный западный эксперт по локальному SEO Джой Хоукинс написала в […] Сообщение В Google продолжает снижаться доля расширенных результатов с отзывами появились сначала на Searchengines.ru.... →

На днях Google сообщил об обновлении алгоритма, связанном с изменением требований к разметке для отзывов. Сразу после этого инструменты мониторинга SERP зафиксировали уменьшение доли расширенных результатов с отзывами в поисковой выдаче. Так, инструмент Moz показал снижение с 39,2% до 35,8%: По данным RankRanger, доля этих результатов уменьшилась с 42,5% до 37,3%: SEMRush также показал падение: […] Сообщение В Google уменьшилась доля расширенных результатов с отзывами появились сначала на Searchengines.ru.... →

На днях сотрудник Google Джон Мюллер заявил в Twitter, что точный подсчёт ссылок в интернете технически невозможен. Если какой-либо сервис предлагает такую функциональность, то речь идёт лишь об оценочных данных и предположениях. Мюллер поделился своим мнением в контексте обсуждения того, что инструмент SEMRush может переоценивать количество ссылающихся IP-адресов. По словам Мюллера, измерение ссылок – это […] Сообщение Google: точный подсчёт ссылок в интернете технически невозможен появились сначала на Sea... →

Posted by Gaetano-DiNardi-NYCDisclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. But here’s the challenge: Companies are struggling to get traction because competition has reached an all-time high. Ke... →

Posted by BritneyMullerOnce you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. Joining us at MozCon next week? This video is a great lead up to Britney's talk: Featured Snippets: Essentials to Know & How to Target. Give a warm, Mozzy welcome to... →