Свежие новости и отзывы о SEMRush

Posted by AlliBerry3There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Do you start a blog? Do you podcast? Should you focus on research studies or whitepapers? How do you really know what to do? But before you do anything else, you need to define what goals you want to accomplish with your content. I’ve written previously about the importance of having an aud... →

Участие в мероприятии – хорошая возможность для компании найти новых клиентов и партнеров. Вот только как понять, что ивент будет полезен? Яна Табакова, HR Brand Specialist в IT-компании SEMrush, рассказывает, эффективны ли коммерческие сотрудничества с мероприятиями, как «отбить» партнерский пакет и что на самом деле важно для спонсоров.... →

Posted by randfishBefore doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your own keyword u... →

Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the cannibalisation. Wh... →

Posted by matthew_jkayKeyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not. Wit... →

Posted by Jeff_BakerGrab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today. Again. Back it on up...A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton’s blog between January and June of 2018. We used a technique of writing these articles published earlier on Moz that generates some seriously awesome results (we’re talking more than doubling our organic traffic in the last six months, but we will get to that in another publicatio... →

SEMRush posted a screen shot of Google showing a query expansion feature, like the people also ask feature, for video carousels. It is titled "related videos" and shows you different queries you can try in Google to show more related videos in the Google search results.... →

Posted by Emily.PotterGoogle’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. They’ve been doing that for years.What do you th... →

Posted by tomcasanoIf your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.”Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization. To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Your content planning and creation, keyword mapping, and optimization should all align with the market. This is o... →

Специалисты SEMRush заметили, что Google тестирует новый рекламный блок с трейлерами фильмов. We've detected something new in the #serps! Check out the "New Movie Trailers" section and notice it says Ads. We didn’t notice any changes in Google Ads admin panel. Maybe Google is testing out new branded video advertising in standard #Google Search ... →

Posted by KristinTynskiThe debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers. Getting these links is not possible via:Link exchangesBuying linksPrivate Blog Networks, or PBNsComment linksPaid native content or sponsored postsAny other method you may have encounteredThere is no shortcut. The only way to earn these links is by creating content that is so interesting, relevant, and newsworthy to a publ... →

Posted by Bill.SebaldIf you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets.Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads). I get it — since AdWords would give you the keyword data SEOs cherished, the “controv... →

Англоязычные пользователи заметили, что Google тестирует новый формат дополнительных ссылок в результатах поиска. Первым о новом эксперименте Google сообщил SEMRush в Twitter. Тестовый вариант оформления выглядит так: Текущий вариант: Как видно на скриншоте выше, в тестовой версии Google показывает не только ссылку, но и фрагмент контента сайта. По мнению экспертов, это может приводить к снижению количества […] Сообщение Google тестирует новый формат быстроссылок в результатах поиска появились сначала на Se... →

Posted by randfishIt's tough to admit it, but many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In this week's Whiteboard Friday, Rand gently sets us straight and offers up a series of replacement activities that will go much farther toward moving the needle. Share your own tips and favorites in the comments! Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome t... →

Posted by Jeff_BakerIn January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published. Did it work? Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research and topic writing process published earlier this year we also increased our organic traffic by 45% and the number of keywords ranking in the top ten results by 130%. But we got a whole lot more than just traf... →

Posted by Jeff_BakerA prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry? Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your business. Most of your... →

Posted by rjonesx.We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ in order to see success. From confidently raising your prices to knowing when to say no, Moz's own Russ Jones covers four essential success tactics that'll ultimately increase your bottom line in today's edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transc... →

Сервис по исследованию конкурентов SEMrush создал проект по сравнению стоимости ключевых слов.... →

Posted by rjonesx. It's all wrongIt always was. Most of us knew it. But with limited resources, we just couldn't really compare the quality, size, and speed of link indexes very well. Frankly, most backlink index comparisons would barely pass for a high school science fair project, much less a rigorous peer review. My most earnest attempt at determining the quality of a link index was back in 2015, before I joined Moz as Principal Search Scientist. But I knew at the time that I was missing a huge key to any... →

Компания SEMRush привлекла $40 млн инвестиций на расширение своих операций. Об этом сообщил директор по стратегии SEMRush Евгений Левин, пишет The Wall Street Journal. В первом в истории компании раунде финансирования приняли участие такие венчурные фонды, как Greycroft, e.ventures и Siguler Guff. Часть полученных средств будет направлена на расширение операций компании за рамки американских поисковых […] Сообщение SEMRush привлёк $40 млн на расширение операций появились сначала на Searchengines.ru.... →