Свежие новости и отзывы о SEMRush

21 июля в 11:00 Академия интернет-маркетинга WebPromoExperts проведет бесплатную онлайн-конференцию «WebPromoExperts PPC Day». Основной темой станет обсуждение и детальный анализ работы контекстной рекламы. Слушатели получат ответы на вопрос как же использовать данный источник для привлечения наибольшей выгоды бизнесу. Ведущие специалисты-практики компаний WebPromo, Google, Semrush, Prom.ua, StarMarketin, ITForce, SMM - агентство Иваныч и другие поделятся кейсам, и личным опытом использования контекстной ... →

Ольга Андриенко, руководитель регионального отдела SEMrush, специализируется на оптимизации конверсии с маркетинговых каналов, спикер на международных конференциях SMX Advanced, Brightiton SEO Команда SEMrush провела исследование 12-ти основных факторов ранжирования, с целью определения их значимости в механизме ранжирования Google. Идея о необходимости подобного исследования буквально витала в воздухе. Сегодняшняя реальность такова, что интернет-пространство меняется быстро — […]... →

Posted by bsmarketerGoogle offered to build a free mobile website for our past client. But rather than take them up on that very generous offer, they hired us to rebuild it for them (at about $20,000+ times Google’s initial estimate). Smart or dumb? The problem is that shoving an outdated legacy design onto a smaller screen won’t fix your problems. In fact, it’ll only amplify them. Instead, the trick is to zoom back out to the big picture. Then it’s a fairly straightforward process of: Figuring out who your... →

Posted by Alex-TAfter storing this idea in mothballs for quite a while, I finally decided to conduct an analytical study that would breakdown the most popular industries in the US based on the number of monthly online visitors. Special thanks to the SimilarWeb team, who helped me with the convoluted process of assembling data on the industry traffic distribution across 1,000 top-visited US domains. The purpose of this research isn’t just to share some general trends and observations that will leave you thin... →

Данные отчета базируются на анализе более чем 600 тыс. ключевых слов из различных локальных баз данных... →

Компания SEMrush поделилась результатами исследования, посвящённому основным факторам ранжирования Google в 2017 году. Целью работы было выявить устойчивые паттерны в механизме ранжирования, которые могут быть полезны как клиентам компании, так и мировому SEO-сообществу. Отчёт основан на данных по более чем 600 тыс. ключевых слов из различных локальных баз данных. Специалисты SEMrush выбрали для анализа 12 […]... →

Posted by Bill.Sebald"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." I read The Art of War in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual existence is debated, his work is often considered as brilliant military strategy and philosophy. Thus, The Art of War is often co-opted into business for obvious reasons. Throughout the book, you'll realize tactics and strategy are not interchangeable term... →

Posted by AleydaIt was a few years ago now that Google announced most of its searches occur on mobile devices across many countries, with confirmation last year from Hitwise reporting that almost 60% of US searches were from mobile, as well. With that, understandably, Google is also moving towards a mobile-first index. However, not all SEO tools have the functionality or reports to deliver mobile-focused data and results. The reality is that due to high mobile usage across certain industries and countries, ... →

Posted by randfishRankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about rankings fluctuati... →

Сейчас лишь 45% сайтов поддерживают HTTPS... →

Компания SEMrush поделилась результатами исследования, посвящённого частым ошибкам при внедрении протокола HTTPS. Согласно данным отчёта, в настоящее время лишь 45% сайтов поддерживают HTTPS. Частные ошибки при внедрении HTTPS Примечание: жирным шрифтом выделены критически проблемы, требующие немедленного решения.  Отсутствие поддержки HSTS – механизма, активирующего форсированное защищённое соединение через протокол HTTPS (86%). Наличие смешанного содержимого на сайте (50%). Внутренние […]... →

Команда Netpeak Software объявила о релизе абсолютно новой версии Netpeak Checker – мультифункционального инструмента для массового анализа и сравнения сайтов, который помогает выполнять самые разнообразные задачи в области интернет-маркетинга. С помощью программы можно получать данные известных мировых сервисов, таких как Ahrefs, Moz, Serpstat, Majestic, SEMrush, Alexa, Google, Яндекс, Bing, Facebook, Twitter, Whois, и т.д. Для […]... →

Posted by rjonesx.Historically, keyword research has often been limited to to keyword selection. This is not to say that keyword selection isn't important; in fact, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills an SEO should master. However, the maturation of keyword tools has given us far more uses than this singular skill. Unlike tools of the past, we aren't limited to the standard process of "keyword in, keyw... →

Posted by Cyrus-ShepardYou may find yourself wondering whether the humble title tag still matters in modern SEO. When it comes to your click-through rate, the answer is a resounding yes! In today's Whiteboard Friday, we welcome back our good friend Cyrus Shepard to talk about 7 ways you can revamp your title tags to increase your site traffic and rankings. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans. Welcome to another edition of Whi... →

Posted by Tom.CapperBack in September last year, I was lucky enough to see Rand speak at MozCon. His talk was about link building and the main types of strategy that he saw as still being relevant and effective today. During his introduction, he said something that really got me thinking, about how the whole purpose of links and PageRank had been to approximate traffic.SourceEssentially, back in the late '90s, links were a much bigger part of how we experienced the web — think of hubs like Excite, AOL, and ... →

Posted by randfishHovering your finger over the big red "launch" button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven't accounted for yet, from a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking. In today's Whiteboard Friday, Rand covers five big boxes you need to check off before finally setting that site live. Click on the whiteboard image above to open a high-resolution version in a new tab! Video ... →

Posted by randfishHow are you gleaning your competitive insights? We've got a ton of resources and tools at our disposal, and one of the best ways to learn what's working for your rivals and how you can build your own success on top of those insights is via the top pages report. In today's Whiteboard Friday, Rand goes over how each data source can provide unique value and which questions you should be asking to get more out of that data. Click on the whiteboard image above to open a high-resolution version ... →

Posted by randfishEven if you know — deep down in your heart of hearts — how important SEO is, it's hard to prioritize when you have less than 3 hours a month to devote to it. But there's still a way to include the bare minimum, even if you run on a tight schedule. In today's Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan going forward. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, ... →

Posted by Everett .hypotext-content { position: relative; padding: 10px; margin: 10px 0; border-right: 5px solid; } a.hypotext { border-bottom: 1px solid; } .hypotext-content .close:before { content: "close"; font-size: 0.7em; margin-right: 5px; border-bottom: 1px solid; } a.hypotext.close { display: block; position: absolute; right: 0; top: 0; line-height: 1em; border: none; } This guide provides instructions on how to do a content audit using examples and screenshots from Screaming Frog, URL Prof... →

Posted by purna_vI was conned into my love of cooking by my husband. Never having set foot in the kitchen until the grand old age of 22, my husband (then boyfriend) — a former chef — said he’d teach me some simple recipes. I somewhat enjoyed the process but very much enjoyed the lavish praise he’d bestow upon me when eating whatever I whipped up. Highly encouraged that I seemingly had an innate culinary genius, I looked to grow my repertoire of recipes. As a novice, I found recipe books inspiring but confus... →