Posted by SimonPensonPreface
This post serves a dual purpose: it's a practical guide to the realities of preparing for voice right now, but equally it's a rallying call to ensure our industry has a full understanding of just how big, disruptive, and transformational it will be — and that, as a result, we need to stand ready.
My view is that voice is not just an add-on, but an entirely new way of interacting with the machines that add value to our lives. It is the next big era of computing.
Brands and agenci...